July 13, 2017



THE ESPYS deflated, and another original drama made little headway.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Jul 12.WED

ABC:  THE ESPYS fell 0.3 from last year’s preliminary rating to 1.4.  (2016’s final number increased by 0.1 in finals.)

CBS:  Even with BIG BROTHER up 0.1 to 1.9 to easily win the night, lead-out SALVATION managed just 0.7 in its debut, and fell from 0.8 to 0.6 during the hour.  The night ended with 0.5 for a CRIMINAL MINDS rerun.

NBC:  LITTLE BIG SHOTS dropped 0.1 to 0.9, and THE CARMICHAEL SHOW held at 0.7, followed by a 0.5 rerun episode and then 0.4 for a THIS IS US rerun.

FOX:  Returning from a rerun week, MASTERCHEF (1.0) and THE F WORD (0.6) were both steady.

CW:  After a 0.2 ARROW rerun, THE 15 MOST ICONIC SUMMER BLOCKBUSTERS special was at 0.2.

CW’s only scripted offering of the summer, the British adventure HOOTEN & THE LADY, premieres tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Jul 12.WED

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.