FLIRTY DANCING didn’t dazzle.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
FOX: The network gave its “preview” of FLIRTY DANCING (it has its timeslot premiere on New Year’s night) the advantage of a lead-in from the late afternoon national NFL game, but only managed a 0.9 tune-in. Reruns followed at 0.4/0.4.
NBC: The preliminary 4.8 for the season’s final SUNDAY NIGHT FOOTBALL was up 0.8 from last week’s early rating.
ABC: Reruns at 0.4-0.6.
CBS: After 1.1 for a post-football 60 MINUTES, reruns at 0.2-0.4.
CW: Reruns at 0.1/0.1.
Network TV’s parade of reruns continues tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
This feature will return next week.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
###
About the Author
