There’s everything else on television… and then there’s NFL football.
NBC: The preseason exhibition HALL OF FAME GAME is about as meaningless as any “NFL” game can be, but nonetheless it was the first sign of pro football since winter, and last night’s rating (currently at 3.5, which we estimate will rise to 3.8 in final timezone-corrected numbers) more than doubled anything else on network TV. The game should be up around 10% from last year’s edition.
CBS: Despite the spike in competition on NBC, BIG BROTHER only dipped 0.1 from last week to 2.2, and UNFORGETTABLE was likewise down 0.1 to 1.2, with a 0.8 MENTALIST rerun rounding out the night.
ABC: It probably wasn’t a great idea to air the season premiere of SECRET MILLIONAIRE against pro football, and Millionaire had its lowest launch ever, down 0.3 from last season (which started in June) to 1.2. WHODUNNIT tied its series low, falling 0.1 to 1.0.
FOX: Animation reruns held up quite well, with the night’s two FAMILY GUY episodes at 1.5/1.6.
Tonight’s event is the season finale of THE BACHELORETTE on ABC, with the other networks airing their regular summer line-ups. On cable, ABCFamily has the season 1 finale of THE FOSTERS.
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The Sked: SUNDAY Ratings
Sunday preliminary broadcast ratings: 60 Minutes and the CBS 7:00-7:30 half hour specifically inflated by 10 minutes of the end of Masters coverage from 7:00-7:10 pm (mostly the monumentally awkward and amazingly tense ceremony in “Butler Cabin,” where the Green Jacket is awarded).
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THE SKED’S SUNDAY NETWORK SCORECARD – 8/26/12
Even exhibition football is football. NBC: NFL PRESEASON FOOTBALL took the night with a 2.9, which is just a taste of what the numbers will be in a few weeks when the real thing returns. Even a MADDEN NFL pre-show came in 2d place in the 7PM hour, trailing only……
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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