Ratings for Sunday’s ESPN matches show that the Knockout Stage (starting with the Round of 16) is off to a great start. The Netherlands vs Mexico match at 11:30 am Sunday averaged 5.7 million persons 2+ watching ESPN on television, while the 3:30 pm Costa Rica vs Greece match (settled by a shoot-out) hit 5.9 million viewers (making them the #5 and #4 matches out of 50 so far, behind only the three matches featuring the US team). These initial Knockout matches compare very favorably to the 2010 Knockout Stage Average on ESPN (bolded in the table below): about 2.8 million viewers 2+ and under 2 demo ratings.
UPDATE: Ratings for the Monday matches on ESPN are in. The early (11:30 am) window (France vs Nigeria) averaged 2.5 million viewers and ranks only #29 out of 52 matches so far. But that particular time period weekdays is incredibly tough (see daypart summary in table below). In contrast, the 3:30 pm match Monday (Germany vs Algeria) ranks at #9 with 4.3 million viewers. Although we do not have ESPN’s streaming numbers on their app and site, it would be far to say that most of that gap between 4.3 million TV viewers on a Monday and 5.9 million viewers on a Sunday is made up by people streaming at the office or otherwise away from home.
| World Cup 2014 — U.S. Television Ratings |
Total Viewers |
Demographic Ratings |
| Rank |
Day |
Date |
Start ET |
Net |
Match (winner listed first) |
Score |
Persons 2+ |
Adults 18-49 |
Men 18-49 |
Men 18-34 |
| Most Recent Matches (including rank out of 52) |
|
|
|
|
|
| . |
Sat |
Jun 28 |
11:30 am |
ABC |
Brazil vs Chile |
1-1 (3-2) |
Data |
coming |
Thu |
a.m. |
| . |
Sat |
Jun 28 |
3:30 pm |
ABC |
Colombia vs Uruguay |
2-0 |
Data |
coming |
Thu |
a.m. |
| 5. |
Sun |
Jun 29 |
11:30 am |
ESPN |
Netherlands vs Mexico |
2-1 |
5,743,000 |
2.39 |
3.34 |
3.14 |
| 4. |
Sun |
Jun 29 |
3:30 pm |
ESPN |
Costa Rica vs Greece |
1-1 (5-3) |
5,896,000 |
2.46 |
3.48 |
3.26 |
| 29. |
Mon |
Jun 30 |
11:30 am |
ESPN |
France vs Nigeria |
2-0 |
2,527,000 |
1.01 |
1.48 |
1.59 |
| 9. |
Mon |
Jun 30 |
3:30 pm |
ESPN |
Germany vs Algeria |
2-1 |
4,306,000 |
1.71 |
2.46 |
2.43 |
| Network Averages to Date |
|
|
|
|
|
| – |
June 12-30 |
ESPN |
ESPN Average to Date |
– |
3,728,000 |
1.54 |
2.20 |
2.27 |
| – |
June 12-26 |
ABC |
ABC Average to Date |
– |
3,953,000 |
1.56 |
2.13 |
1.96 |
| – |
June 12-26 |
ESPN2 |
ESPN2 Average to Date |
– |
993,000 |
0.43 |
0.62 |
0.64 |
| – |
June 12-30 |
var. |
ESPN/ABC/ESPN2 to Date |
– |
3,228,000 |
1.33 |
1.89 |
1.92 |
| Daypart Averages to Date (USA Matches and ESPN2 Excluded) |
|
|
|
|
|
| – |
Mon-Fri |
11:30 pm |
ESPN |
– |
2,074,000 |
0.85 |
1.29 |
1.42 |
| – |
Mon-Fri |
2:30/3:30 |
ESPN |
– |
2,944,000 |
1.20 |
1.79 |
1.97 |
| – |
Mon-Fri |
5:30 pm |
ESPN |
– |
3,098,000 |
1.34 |
1.95 |
2.00 |
| – |
Sat-Sun |
11:30/2:30 |
ESPN/ABC |
– |
4,504,000 |
1.86 |
2.60 |
2.43 |
| – |
Sat-Sun |
5:30/8:30 |
ESPN/ABC |
– |
3,900,000 |
1.68 |
2.37 |
2.25 |
| World Cup 2010 Comparisons |
| ESPN Averages |
| – |
var |
June 11-July 7 |
ESPN |
All Live 2010 Matches |
2,281,000 |
1.03 |
1.55 |
1.63 |
| – |
var |
June 11-July 7 |
ESPN |
2010 USA Matches |
5,038,000 |
2.19 |
3.14 |
3.34 |
| – |
var |
June 11-25 |
ESPN |
Group Stage Live Matches |
2,131,000 |
0.97 |
1.47 |
1.57 |
| – |
var |
June 26-July 7 |
ESPN |
Knockout Stage Live Matches |
2,792,000 |
1.21 |
1.79 |
1.85 |
Note: Tomorrow (Wednesday) around 1 pm we will have ratings for Tuesday’s matches: Argentina vs Switzerland at 11:30 am on ESPN and Belgium vs USA at 3:30 pm on ESPN. As usual, the ABC weekend ratings will be available Thursday.
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