World Cup 2014 continued Friday with a well-rated match on ESPN Friday at 3 pm (Netherlands versus Spain), which averaged 3.1 million viewers of any age and a 2.09 rating with men 18-49, well above the ESPN average for Group Stage matches in 2010 (2.1 million total viewers and 1.47 men 18-49 rating) and slightly above the ESPN average for Knockout Stage matches in 2010 (2.8 million total viewers and 1.79 men 18-49 rating). The two other matches Friday were carried on ESPN2, which almost always underperforms the main channel.
| World Cup 2014 — U.S. Television Ratings
(matches ranked by Total Viewers 2+) |
Total Viewers |
Demographic Ratings |
|
|
|
ET |
|
Match |
Score |
Persons 2+ |
Adults
18-49 |
Men
18-49 |
Men
18-34 |
| 1. |
Thu |
June 12 |
4:00 pm |
ESPN |
Brazil vs Croatia |
3-1 |
4,040,000 |
1.72 |
2.43 |
2.76 |
| 2. |
Fri |
June 13 |
3:00 pm |
ESPN |
Netherlands vs Spain |
5-1 |
3,103,000 |
1.40 |
2.09 |
2.21 |
| 3. |
Fri |
June 13 |
5:30 pm |
ESPN2 |
Chile vs Australia |
1-0 |
2,526,000 |
1.26 |
1.90 |
1.76 |
| 4. |
Fri |
June 13 |
11:30 am |
ESPN2 |
Mexico vs Cameroon |
3-1 |
1,889,000 |
0.87 |
1.35 |
1.38 |
|
|
|
|
|
|
|
|
|
|
|
| World Cup 2010 Comparisons |
| Opening Day Matches |
|
Fri |
June 11 |
9:25 am |
ESPN |
South Africa vs Mexico |
1-1 |
2,599,000 |
1.23 |
1.92 |
2.16 |
|
Fri |
June 11 |
2:00 pm |
ESPN |
Uruguay vs France |
0-0 |
2,724,000 |
1.27 |
1.98 |
2.08 |
| ESPN Averages |
|
var |
var. |
var. |
ESPN |
All Live 2010 Matches |
2,281,000 |
1.03 |
1.55 |
1.63 |
|
var |
var. |
var. |
ESPN |
2010 USA Matches |
5,038,000 |
2.19 |
3.14 |
3.34 |
|
var |
June 11-25 |
ESPN |
Group Stage Live Matches |
2,131,000 |
0.97 |
1.47 |
1.57 |
|
var |
June 26-July 7 |
ESPN |
Knockout Stage Live Matches |
2,792,000 |
1.21 |
1.79 |
1.85 |
Note: Next update is Tuesday morning Pacific Time with demographic ratings from the Saturday and Sunday matches. And demographic ratings for Monday’s matches (including our first look at ratings for the U.S. team) will be available Tuesday afternoon.
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