Perhaps Game 7 of the World Series will do what Game 6 didn’t.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: WORLD SERIES GAME 6 is supposed to be where the tide turns and ratings leap upward. That didn’t happen last night, as Game 6 was merely up 0.1 from Sunday’s Game 5, and set an all-time low for Game 6 ratings. (For more detail, see Mitch Metcalf’s SKEDBALL special report on World Series ratings.)
NBC: The novelty of Taylor Swift guesting as a mentor on THE VOICE didn’t last long, as the show dropped half a point from last Tuesday (and 0.9 from Monday) to 2.8. That sent the rest of the line-up down, each by 0.2 from last week: MARRY ME to 1.6, ABOUT A BOY to 1.2, and CHICAGO FIRE to 1.7.
ABC: The 8PM GREAT HALLOWEEN FRIGHT FIGHT didn’t do much better than the network’s usual sitcoms in the hour at 1.1. AGENTS OF SHIELD, boasting some footage from AVENGERS 2, was up 0.1 to 1.7, and FOREVER was down 0.1 to 1.1.
CBS: NCIS and PERSON OF INTEREST were each up 0.1 (to 2.5 and 1.6, respectively), while NCIS: LA was down the same amount to 2.3.
CW: THE FLASH dropped another 0.2, although 1.3 is still a very big hit by CW standards. SUPERNATURAL lost 0.1 to 0.8.
As noted, tonight gives FOX its chance for one big WORLD SERIES rating. NBC, which skews extremely old on Wednesdays, will air reruns of SVU and CHICAGO PD against the game, but the other networks are unafraid.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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