October 29, 2014



Perhaps Game 7 of the World Series will do what Game 6 didn’t.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 TUE Oct 28

FOX:  WORLD SERIES GAME 6 is supposed to be where the tide turns and ratings leap upward.  That didn’t happen last night, as Game 6 was merely up 0.1 from Sunday’s Game 5, and set an all-time low for Game 6 ratings.  (For more detail, see Mitch Metcalf’s SKEDBALL special report on World Series ratings.)

NBC:  The novelty of Taylor Swift guesting as a mentor on THE VOICE didn’t last long, as the show dropped half a point from last Tuesday (and 0.9 from Monday) to 2.8.  That sent the rest of the line-up down, each by 0.2 from last week:  MARRY ME to 1.6, ABOUT A BOY to 1.2, and CHICAGO FIRE to 1.7.

ABC:  The 8PM GREAT HALLOWEEN FRIGHT FIGHT didn’t do much better than the network’s usual sitcoms in the hour at 1.1.  AGENTS OF SHIELD, boasting some footage from AVENGERS 2, was up 0.1 to 1.7, and FOREVER was down 0.1 to 1.1.

CBS:  NCIS and PERSON OF INTEREST were each up 0.1 (to 2.5 and 1.6, respectively), while NCIS: LA was down the same amount to 2.3. 

CW:  THE FLASH dropped another 0.2, although 1.3 is still a very big hit by CW standards.  SUPERNATURAL lost 0.1 to 0.8.

As noted, tonight gives FOX its chance for one big WORLD SERIES rating.  NBC, which skews extremely old on Wednesdays, will air reruns of SVU and CHICAGO PD against the game, but the other networks are unafraid.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2014 TUE Oct 28

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this night.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.