>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about six weeks since mid-July, the networks’ promotional priorities are summarized below.
There were no changes in the promotional priority rankings for the broadcast networks this week. However, two networks have doubled-down on their number one priority. NBC has poured on the promo time for Up All Night, which now boasts 575 seconds of promo time in hit shows since mid-July, breaking away from second-place Whitney (now 445 seconds). For example, Up All Night received two full minutes of time in the Sunday Night Football preseason game between New Orleans and Oakland (four :30 spots in a game that earned over a 3.0 rating with Adults 18-49).
At ABC, it has been all about Revenge. With 555 seconds of promo time in hit ABC summer shows (thanks to many high-impact 60-second spots), Revenge is far ahead of second-place Charlie’s Angels (335 promo seconds). At the other end of the spectrum, Tim Allen’s Last Man Standing remains the bottom priority. In all likelihood, ABC must really like what it sees in later-episode scripts and dailies from Revenge, and it might not be as enthralled with post-pilot episodes of Last Man.
ON-AIR PROMOTION SCORECARD
Fall Series Promos (in seconds)
In Hit Summer Shows since July 19
FOX X-Factor 880
New Girl 800
Terra Nova 610
NBC Up All Night 575
Whitney 445
Prime Suspect 415
Playboy Club 365
Sing-Off 240
Free Agents 180
CBS Unforgettable 410
Person of Interest 330
2 Broke Girls 270
A Gifted Man 140
How Be Gentleman 60
ABC Revenge 555
Charlie’s Angels 335
Suburgatory 300
Pan Am 255
Once Upon a Time 120
Last Man Standing 105
Note: New fall series not listed
have not been promoted in hit summer
shows during this date span.
To see the list of shows in which
promotion activity is tracked, see
the Summer Broadcast Ratings update.
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