August 30, 2011

THE SKED: New Fall Show On-Air Promotion — August 29 Update

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Written by: Mitch Salem
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>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about six weeks since mid-July, the networks’ promotional priorities are summarized below.

There were no changes in the promotional priority rankings for the broadcast networks this week.  However, two networks have doubled-down on their number one priority.  NBC has poured on the promo time for Up All Night, which now boasts 575 seconds of promo time in hit shows since mid-July, breaking away from second-place Whitney (now 445 seconds).   For example, Up All Night received two full minutes of time in the Sunday Night Football preseason game between New Orleans and Oakland (four :30 spots in a game that earned over a 3.0 rating with Adults 18-49).      

At ABC, it has been all about Revenge.  With 555 seconds of promo time in hit ABC summer shows (thanks to many high-impact 60-second spots), Revenge is far ahead of second-place Charlie’s Angels (335 promo seconds).  At the other end of the spectrum, Tim Allen’s Last Man Standing remains the bottom priority.  In all likelihood, ABC must really like what it sees in later-episode scripts and dailies from Revenge, and it might not be as enthralled with post-pilot episodes of Last Man.


   Fall Series Promos (in seconds)
  In Hit Summer Shows since July 19

FOX      X-Factor            880
         New Girl            800
         Terra Nova          610

NBC      Up All Night        575
         Whitney             445
         Prime Suspect       415 
         Playboy Club        365
         Sing-Off            240
         Free Agents         180

CBS      Unforgettable       410
         Person of Interest  330

         2 Broke Girls       270
         A Gifted Man        140

         How Be Gentleman     60

ABC      Revenge             555
         Charlie’s Angels    335
         Suburgatory         300
         Pan Am              255
         Once Upon a Time    120

         Last Man Standing   105

Note: New fall series not listed
have not been promoted in hit summer
shows during this date span.

To see the list of shows in which
promotion activity is tracked, see
the Summer Broadcast Ratings update.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."