DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
NOTE: The NFL Kickoff Game on NBC should go up from a 9.5 adult 18-49 rating and 25.2 million viewers 2+ in the fast nationals to around an 11.1 adult 18-49 rating and about 29.7 million viewers in the official nationals this afternoon after time zone adjustment of this live telecast. Last year’s game (Green Bay at Seattle) scored a 10.3 demo rating and 27,124,000 viewers 2+ in the official nationals, and the Kickoff Game the last five years has averaged a 10.4 demo rating and 26,150,000 viewers.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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