September 11, 2015

The Sked: Thursday Ratings 9.10.2015

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

NOTE: The NFL Kickoff Game on NBC should go up from a 9.5 adult 18-49 rating and 25.2 million viewers 2+ in the fast nationals to around an 11.1 adult 18-49 rating and about 29.7 million viewers in the official nationals this afternoon after time zone adjustment of this live telecast. ¬†Last year’s game (Green Bay at Seattle) scored a 10.3 demo rating and 27,124,000 viewers 2+ in the official nationals, and the Kickoff Game the last five years has averaged a 10.4 demo rating and 26,150,000 viewers.

Demo Profile 2015 THU.10 Sep

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 THU.10 Sep

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.