NBC averaged almost a 10.5 Adult 18-49 rating in prime time the week of July 30-August 5, a cool 814% improvement over the same early-August week a year ago. NBC deftly kept the weekly rating in double digits by excluding the relatively low-rated half hours Friday at 8:00, Saturday at 8:00, and Sunday at 7:00. (Those half hours ran without national commercials and were not included in the nightly or weekly rating, according to Nielsen rules).
The other broadcast networks — mostly in repeats, wisely — were each below a 1 rating for the week, down 28-45% from the same week a year ago.
|
Adult 18-49 Rating by Network |
|
|
This Week vs Last Year |
ABC |
CBS |
FOX |
NBC |
4-Net |
|
|
August 1-7, 2011 |
1.33 |
1.32 |
1.59 |
1.26 |
5.37 |
|
|
July 30-Aug 5, 2012 |
0.78 |
0.96 |
0.91 |
10.47 |
13.12 |
|
|
% change |
-45% |
-28% |
-38% |
+814% |
+144% |
|
|
Summer to Date |
|
|
|
|
|
|
|
May 30-Aug 7, 2011 |
1.70 |
1.20 |
1.50 |
1.55 |
5.95 |
|
|
May 28-Aug 5, 2012 |
1.47 |
1.05 |
1.39 |
2.72 |
6.64 |
|
|
% change |
-14% |
-13% |
-7% |
+76% |
+12% |
For the week, the broadcast networks combined for over a 13 Adult 18-49 rating in prime time. The summer to date is now 12% ahead of last summer, thanks to 10 nights of Olympic coverage. The 46-week broadcast season to date is now only 3% last year, and that difference could be made up almost completely next week.
|
|
Adult 18-49 Rating (4 Nets) |
|
|
|
|
2011-12 |
2010-11 |
% Change |
This Year’s Dates |
Week # |
|
This Week |
13.12 |
5.37 |
+144% |
(Jul 30-Aug 5) |
46 |
|
Summer to date |
6.64 |
5.95 |
+12% |
(May 28-Aug 5) |
37-46 |
|
Season to date |
8.68 |
8.93 |
-3% |
(Sep 19-Aug 5) |
1-46 |
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