May 14, 2023

Behind the US/Worldwide Weekend Box Office – 5.14.2023


OPENINGS:  Despite a launch scheduled around Mother’s Day, BOOK CLUB: THE NEXT CHAPTER (Focus/Universal) had a soft start with $6.5M.  That’s less than half the $13.6M for the first Book Club in 2018, and also considerably below the $12.7M for this year’s 80 For Brady.  (The grasp for a closer comp with The Second Best Exotic Marigold Hotel ignores the fact that its $8.5M opening was at roughly half as many theaters.)  Although older-skewing titles typically hold well at the box office, next weekend could be a hard hit without a Mother’s Day Sunday bump, and Next Chapter may not get much past $25M in the US.  The overseas opening was $3.1M.

HYPNOTIC (Ketchup) faced distribution issues, bad reviews (38% on Rotten Tomatoes) and limited marketing, and did not emerge victoriously with $2.4M.  The film was surprisingly expensive to produce, with estimates around $65-70M, so its ink will likely match the color of its distributor’s name.  No international openings yet.

KNIGHTS OF THE ZODIAC (Stage 6/Sony) attracted little notice with $500K at 586 theaters, a weekend per-theater average around $900.  The overseas total is $4.5M.

Despite a solid cast led by star/writer/director Charlie Day, FOOL’S PARADISE (Roadside) cratered with $400K at 784 theaters, an average under $600.  It hasn’t gone beyond the US as of yet.

HOLDOVERS:  A lack of meaningful competition helped GUARDIANS OF THE GALAXY VOL 3 (Marvel/Disney) to a $60.5M Weekend 2, down a mild 49% from its premiere.  That’s a better hold than Vol 2‘s 56% drop, although the combined total of that movie’s Weekend 2 wide openings was $38.1M, while Vol 3 only faced $9.5M from new competition (and the Book Club crowd likely overlaps very little with MCU fans).  We’ll have a better sense of where Vol 3 stands after Fast X opens next weekend, but for now Vol 3 seems to be headed for a US total around $400M.  Overseas, Vol 3 has $315.6M after a $91.9M weekend in 52 markets.

THE SUPER MARIO BROS MOVIE (Illumination/Universal) bounced back from last weekend’s Guardians-fueled drop, down just 30% to $13M in its 6th weekend, and on its way to $575M in the US.  The overseas total is $675M.

EVIL DEAD RISE (Warners) lost 37% to $3.7M in its 4th weekend, and should pass $70M in the US.  It also has $61M overseas.

ARE YOU THERE GOD?  IT’S ME, MARGARET (Lionsgate) is expected to benefit from a Mother’s Day bump, declining 23% to $2.5M in its 3rd weekend.  Nevertheless, it may not reach $25M in the US, and is still awaiting an international campaign.

JOHN WICK: CHAPTER 4 (Lionsgate) remained healthy after 8 weekends, down 18% to $1.9M as it heads toward $190M in the US.  Results are even stronger internationally, with $236.8M.

LOVE AGAIN (Screen Gems/Sony) is hoping to sell some Mother’s Day tickets, which would give it a 35% drop to $1.6M, possibly enabling it to stretch to a still-weak $10M in the US.  The overseas total is $2.6M.

LIMITED RELEASE:  BLACKBERRY (IFC) opened at a near-wide 450 theaters, but despite enthusiastic reviews (97% on Rotten Tomatoes) it found relatively few takers with an $1100 per-theater weekend average.  The documentary IT AIN’T OVER (Sony) averaged $1100 at 99.  MONICA (IFC) opened at 2 NY/LA arthouses with a $13K average.  THE STARLING GIRL (Bleecker Street) averaged $6200 at 4.  L’IMMENSITA (Music Box) had a $4600 average at 2.

NEXT WEEKEND:  The loudest arrival will be FAST X (Universal).  Limited releases include THE MASTER GARDENER (Magnolia).


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."