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May 28, 2023
 

Behind the US/Worldwide Weekend Box Office – 5.28.2023

 

OPENINGS:  THE LITTLE MERMAID (Disney) began its run with $95.5M over the 3-day weekend, projected to $117.5M with the Monday holiday.  That’s within the range of pre-release projections, and if the numbers hold, it would be slightly higher than the $116.8M earned over the 2019 4-day Memorial Day weekend by Aladdin.  However, it’s a bit worrisome that Little Mermaid has so far been much more frontloaded, dropping 21% on Saturday compared to Aladdin‘s 4% dip.  In addition, overseas business has been soft with $68.3M in 51 markets (including $2.5M in China, where Aladdin opened at $18.6M), while Aladdin made 66% of its $1.1B worldwide total outside the US.  All this may be exacerbated next weekend, when Little Mermaid faces direct competition from Spider-Man: Across the Spider-VerseLittle Mermaid, with $350M+ in production/marketing costs, is still on a road to profit, but perhaps less than Disney had hoped.

Attempts to counterprogram Little Mermaid came up dry.  (All of them were US-only.)  THE MACHINE (Screen Gems/Sony) was the best of a bad bunch, debuting at $4.9M ($5.8M with Monday) on moderate costs.  Sony has been quick to note that it has limited risk on the title since it’s serving as a distributor for hire.

ABOUT MY FATHER (Lionsgate) was lower at $4.3M/$5.3M, and will hope for a life on home media.

Gerard Butler’s latest action effort KANDAHAR (Open Road) fell flat with $2.4M/$3M, far below the $10.3M opening for January’s Plane.

YOU HURT MY FEELINGS (A24) became the latest adult-oriented indie to face difficulty turning stellar reviews (95% on Rotten Tomatoes) into box office, with $1.4M/$1.8M at 912 theaters, a 3-day per-theater average lower than The Machine and About My Father‘s.

HOLDOVERS:  FAST X (Universal) fell 66% over the 3-day weekend to $23M, with $28.6M estimated including the holiday.  That’s consistent with the pattern of 2021’s Fast 9, which dropped 66% to $23M over the initial 3 days of July 4th weekend, with $29.1M including Monday.  Fast X is headed for $165M in the US (compared to $173M for Fast 9), with the heavy lifting coming abroad, as is normal for the franchise.  It currently has $399.3M overseas after a $87.3M weekend in 84 territories, and may surpass Fast 9‘s $553.2M.

GUARDIANS OF THE GALAXY VOL 3 (Marvel/Disney) rebounded somewhat in its 4th weekend, down 38% over the 3-day weekend to $20M, with $26.6M estimated including Monday.  A $365M total would be down about 5% from Vol 2.  Overseas, Vol 3 has $431.6M after a $25.1M weekend in 52 markets, and may marginally top Vol 3‘s $473.9M international total.

THE SUPER MARIO BROS MOVIE (Illumination/Universal, also on VOD) dipped 35% to $6.3M in its 8th weekend, and should end its remarkable run at $580M in the US.  The overseas total is $718M after a $13.1M weekend in 81 territories.

EVIL DEAD RISE (Warners, also on VOD) lost 57% to $1.1M ($1.3M with Monday) in its 6th weekend, on its way to $70M in the US.  It also has $76.2M overseas.

LIMITED RELEASE:  SANCTUARY (Neon) expanded to 10 theaters with a $4100 3-day per-theater average.  THE STARLING GIRL (Bleecker Street) widened to 114 and averaged $300.  MOON GARDEN (Oscilloscope) averaged $1400 at 6.

NEXT WEEKEND:  As noted, the big-ticket arrival is SPIDER-MAN: ACROSS THE SPIDER-VERSE (Marvel/Sony)THE BOOGEYMAN (20th/Disney) will counterprogram from the horror end.  Limited releases include PAST LIVES (A24).



About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."