Articles

July 28, 2024
 

Behind the US/Worldwide Weekend Box Office – 7.28.2024

 

OPENINGS:  DEADPOOL AND WOLVERINE (Marvel/Disney) landed at the top of sky-high expectations with $205M in the US and $233.3M overseas, the best US (and MCU) start since Spider-Man: No Way Home in 2021, the best worldwide launch since Avatar: The Way of Water in 2022, and by far the biggest opening ever for an R-rated release, leaving Deadpool 2‘s $125.5/$176.3M in the dust.  With little competition through August, a $1B+ worldwide total seems fairly certain, and the question now is whether this was a wildly successful one-off stunt, or whether the MCU is truly “back,” which won’t become clear until Captain America: Brave New World opens in February 2025.

An attempt to counterprogram Deadpool and Wolverine for the older women audience fell flat, as THE FABULOUS FOUR (Bleecker Street) could only manage $1M at 1045 theaters, a sub-$1K weekend per-theater average.

HOLDOVERS:  Considering that it lost most if not all of its premium screens, a 57% drop to $35.3M for TWISTERS (Warners/Universal) wasn’t too bad, and the disaster epic could reach $250M in the US.  However, it continued to be far weaker overseas, with only $66.3M after an $11.7M weekend in 76 markets.  A $350M worldwide total against $250M in production/marketing costs may not get it much past breakeven.

DESPICABLE ME 4 (Illumination/Universal) dipped 42% to $14.2M in its 4th weekend, still on its way to $330M in the US, a bit below the $368.1M for Despicable 2.  The international total is $386.7M after a $37.6M weekend in 80 territories, and it will be significantly under the $602.7M/$770.2M for Despicable 2/3.

INSIDE OUT 2 (Pixar/Disney) lost 35% to $8.3M in its 7th weekend, pushing its US total to a record $613.4M (passing The Incredibles 2‘s $608.6M) with gas left in the tank.  The overseas total is $892.2M after a $22.6M weekend in 51 markets, and it won’t match the $1.1B earned by the 2019 CG Lion King.

LONGLEGS (Neon) continued to have strong holds for the horror genre, down 43% to $6.8M in its 3rd weekend and headed to $75M in the US.  (It’s claiming to be the highest-grossing indie horror movie of the last decade, carefully parsed so as to avoid comparisons with The Blair Witch Project, which took in $140.5M in 1999.)  It’s still in limited release overseas, where it has $7.1M.

A QUIET PLACE: DAY ONE (Paramount) fell 52% to $3M in its 5th weekend, on its way to $145M in the US, slightly less than the $188M/$160.1M of its predecessors.  The international total is $119.5M after a $2.1M weekend in 64 territories and will be similarly close to the earlier films’ $152.9M/$137.3M.

BAD BOYS: RIDE OR DIE (Columbia/Sony) shed 52% to $1.3M, still on track for $195M in the US.  Overseas, it has $203.5M.

LIMITED RELEASE:  DIDI (Focus/Universal) had a solid start in 5 NY/LA locations with a $40K weekend per-theater average.  JANET PLANET (A24) expanded to 292 with a dreadful $80 average.

NEXT WEEKEND:  M. Night Shyamalan’s TRAP (Warners) will do battle with the 2nd weekend of Deadpool and Wolverine, while HAROLD AND THE PURPLE CRAYON (Columbia/Sony) will aim at family audiences.

 

 



About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."