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Rio‘s domestic opening is a little soft, but the film has the advantage of facing no animated competition (aside from the minor Hoodwinked Too) until Kung Fu Panda 2 opens May 27. Plus it has its gangbuster foreign grosses to keep it warm. There is a great horror movie boxoffice story this season… Insidious, which continues to have a remarkable audience hold. It’s entirely possible that Insidious will end up outgrossing Scre4m when it’s all over, which would be an astounding achievement.
Soul Surfer, Hanna and Arthur should all do around $6-7M in their 2d weekends, a good number for Surfer, OK for the others (which had larger debuts). Your Highness, as expected, is on the express train to homevideo.
Atlas Shrugged Part I, despite some of the worst reviews of the decade, should do around $8-9K per theatre at 300 (putting The Conspirator‘s theatre number in the shade), probably indicating concerted response to the marketing effort aimed at “tea party” groups and other presumed Ayn Rand fans. Updated numbers for Atlas Shrugged Click Here.
Next weekend the latest Tyler Perry should do his usual number, and the Robert Pattinson/Reese Witherspoon Water for Elephants is a big question mark until reviews start to appear. The week after that, Hollywood gets going in earnest (it hopes) with Fast Five.
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