April 16, 2011

Box Office Footnotes – 4/15/11

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Written by: Mitch Salem
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Rio‘s domestic opening is a little soft, but the film has the advantage of facing no animated competition (aside from the minor Hoodwinked Too) until Kung Fu Panda 2 opens May 27. Plus it has its gangbuster foreign grosses to keep it warm.
There is a great horror movie boxoffice story this season… Insidious, which continues to have a remarkable audience hold. It’s entirely possible that Insidious will end up outgrossing Scre4m when it’s all over, which would be an astounding achievement.
Soul Surfer, Hanna and Arthur should all do around $6-7M in their 2d weekends, a good number for Surfer, OK for the others (which had larger debuts). Your Highness, as expected, is on the express train to homevideo.

Atlas Shrugged Part I, despite some of the worst reviews of the decade, should do around $8-9K per theatre at 300 (putting The Conspirator‘s theatre number in the shade), probably indicating concerted response to the marketing effort aimed at “tea party” groups and other presumed Ayn Rand fans. Updated numbers for Atlas Shrugged Click Here.

Next weekend the latest Tyler Perry should do his usual number, and the Robert Pattinson/Reese Witherspoon Water for Elephants is a big question mark until reviews start to appear. The week after that, Hollywood gets going in earnest (it hopes) with Fast Five.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."