July 10, 2011

Box Office Footnotes – 7/10/11

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Written by: Mitch Salem
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Very early numbers say that TRANSFORMERS:  DARK OF THE MOON is headed for about $97M overseas this weekend, which of course is a huge amount of money but also a 56% drop from last weekend–higher than the 52% domestic decline.  (UPDATEAccording to the Hollywood Reporter, the Transformers number is actually $93M for the overseas weekend, a 58% drop –putting $1B just a little farther away.)   The picture should could still make it to $1 billion, with $645M already in the bank, but a lot will depend on just how dented it is by next week’s global Harry Potter assault.  

In order to get ZOOKEEPER to its $21M weekend estimate, Sony is predicting a low Sunday drop (following a Saturday that had virtually no matinee bump–possibly they should have marketed more to kids and less to NBA fans).  HORRIBLE BOSSES, which despite its R rating had a bigger Saturday increase, is predicting a higher Sunday fall, so we’ll see tomorrow if Sony’s estimate holds up. 
LARRY CROWNE will struggle to make more than $40M domestically.  That would make it Tom Hanks’ lowest grosser (where he’s the star) since The Ladykillers in 2004–which had been his lowest since Bonfire Of the Vanities in 1990.

A BETTER LIFE expanded to 153 theatres, with a disastrous affect on its per-screen number:  $2052.  If there was a way to sell the movie, Summit didn’t find it.  Although the $30K per theatre earned by BEATS, RHYTHM & LIFE at 4 is a very nice number, it’s a lot lower than the $40K that seemed in its grasp yesterday–this suggests that the Friday numbers were hyped up with in-theatre appearances and Q&As. 

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."