>Box office volume came back down to a normal level on Tuesday, with the top 10 films grossing a collective $45.5 million (up slightly from the $40-42 million for the December 27 date when it also fell on an early weekday in 2005, 2006 and 2011). The torrid pace on Monday has been adjusted down to $61.8 (from an initial estimate of $67.8 million), still a very impressive number however.
DAILY TOTAL GROSS of TOP 10 MOVIES
2011 2010 2006 2005
Dec 21 $27.5 Wed $22.0 Tue $17.8 Thu $20.5 Wed
Dec 22 $24.8 Thu $31.1 Wed $39.6 Fri $22.8 Thu
Dec 23 $37.1 Fri $33.5 Thu $43.3 Sat $36.4 Fri
Dec 24 $22.1 Sat $23.6 Fri $20.1 Sun $20.2 Sat
Dec 25 $54.5 Sun $52.5 Sat $49.4 Mon $41.4 Sun
Dec 26 $61.8*Mon $48.8 Sun $49.5 Tue $55.2 Mon
Dec 27 $45.5 Tue $41.6 Mon $41.9 Wed $40.1 Tue
Dec 28 Wed $41.6 Tue $39.9 Thu $37.8 Wed
Dec 29 Thu $41.7 Wed $48.5 Fri $38.1 Thu
Dec 30 Fri $43.1 Thu $51.5 Sat $45.1 Fri
Dec 31 Sat $41.7 Fri $34.1 Sun $35.8 Sat
Jan 01 Sun $57.1 Sat $41.0 Mon $42.6 Sun
*-Mon Dec 26 adjusted down from $67.8 million
NOTE: Top films: 2010 (Little Fockers, True Grit, TRON Legacy), 2006 (Night at the Museum, Pursuit of Happyness, Dreamgirls), 2005 (King Kong, Chronicles of Narnia, Fun with Dick and Jane)
In this week between Christmas and New Year’s, when a weekday generates box office returns similar to a normal weekend daily number, Mission: Impossible — Ghost Protocol remains the movie to beat. Sherlock Holmes: A Game of Shadows is a very respectable second place, and both films at the top exhibited a fairly normal drop from Monday to Tuesday. Films with a sizable kid audience (Alvin, Tintin and We Bought a Zoo) had much lower than average declines from Monday to Tuesday, but the latter two are not setting the world on fire. Interestingly, War Horse had the biggest drop on Tuesday. Because of its late release date (Sunday, December 25), War Horse has a lot of ground to make up compared to the other films and it really needs to do better than $4.3 million on a day like Tuesday (ranking 7th on the day, after ranking 3rd Monday) to stay relevant.
Domestic Box Office (millions) MON- MON TUE TUE
TUE Dec26 Dec27 vs MON
Mission: Impossible 4 (Par) $24.2 $14.6 $ 9.6 -34%
Sherlock Holmes 2 (WB) $18.1 $10.8 $ 7.3 -32%
Alvin & Chipmunks 3 (Fox) $13.8 $ 6.9 $ 6.8 – 2%
Girl with Dragon Tattoo (Sony) $11.4 $ 6.7 $ 4.7 -31%
War Horse (Dis) $11.2 $ 7.0 $ 4.3 -41%
Adventures of Tintin (Par) $10.0 $ 5.4 $ 4.6 -15%
We Bought a Zoo (Fox) $ 9.5 $ 5.2 $ 4.3 -18%
New Year’s Eve (WB) $ 3.5 $ 1.9 $ 1.7 -12%
Darkest Hour (Sum) $ 3.5 $ 2.1 $ 1.5 -30%
The Muppets (Dis) $ 2.1 $ 1.1 $ 1.0 -10%
Top 10 $61.8 $45.5 -26%
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