By superhero movie standards, SHAZAM (DC/New Line/Warners) was moderately priced, with around $225M in production/marketing costs.  Preliminary numbers at Deadline put its opening day at $20M (including $5.9M from Thursday), and although that’s a cut below comic book blockbusters like Captain Marvel ($61.7M), Spider-Man: Homecoming ($50.8M) or Wonder Woman ($38.2M), it’s solidly in line with […]

  With summer blockbuster season just days away, none of the studios brought their A game this weekend.  KEANU (New Line/Warners) isn’t going to do for Keegan Michael-Key and Jordan Peele what Trainwreck did for Comedy Central colleague Amy Schumer:  Trainwreck earned $10.7M on its opening day, and based on preliminary numbers at Deadline, Keanu […]

  This weekend’s numbers will need some examination, with plenty of spin available in all directions.  Preliminary estimates at Deadline have BOO!  A MADEA HALLOWEEN (Lionsgate) a hair ahead of JACK REACHER: NEVER GO BACK (Skydance/Huahua/Shanghai Film Group/Paramount) on Friday, $9.2M vs. $9.1M.  There are several reasons why this is a bigger win than it […]

  With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of financial success by Sunday.  The question is how the given installment ranks in terms of similar mega-competition and expectations.  Preliminary numbers at […]

  STAR WARS: THE LAST JEDI (Lucasfilm/Disney) was expected to be gigantic, but not quite as huge as 2015’s The Force Awakens, which benefited from a decade of pent-up expectations.  That’s exactly where it’s heading, as preliminary numbers at Deadline have Friday at $100.4M, of which $45M is from Thursday night.  That opening day is […]

  The weekend box office race may end up being quite close once matinees come into play, but NIGHT SCHOOL (Perfect World/Universal) took Friday, with preliminary numbers at Deadline putting it at $9.3M for the day (including $1.4M from Thursday night).  That’s below the $13M Friday for Kevin Hart’s Central Intelligence, and $12.9M for Get […]

  Everything has broken right for JOKER (BRON/Village Roadshow/DC/Warners).  Its combination of gold-standard IP with a gritty, violent, R-rated aesthetic has been largely accepted critically and earned it film festival kudos, and it’s had the benefit of controversy about its potential to stir up real-life trouble without (so far) any actual incidents that could drive […]

  December 24, along with December 31, will be the lowest box office days of the holiday season, because so many people have non-movie plans those nights.  Nevertheless, INTO THE WOODS (Disney) had a highly promising start with screenings that began at 7PM on Christmas Eve, earning $1.1M.  (That compares with the $325K that Annie […]