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EARLY FRIDAY BOX OFFICE: “How To Train Your Dragon 3” Breathes Fire, “Fighting With My Family” Soft, “Alita” Drops & More

Posted February 23, 2019 by Mitch Salem

  After a string of disappointments at the box office, this weekend’s franchise centerpiece looks like it will deliver.  Preliminary numbers at Deadline have the opening day for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) at $17.3M (including $3M from Thursday night and $2.5M from earlier paid previews), better than the $12.1M […]

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EARLY FRIDAY BOX OFFICE: “Miss Peregrine,” “Deepwater Horizon” Slow, “Magnificent 7″” Drops

Posted October 1, 2016 by Mitch Salem

  Both of the weekend’s major openings cost too much for the amount they’re currently earning.  MISS PEREGRINE’S HOME FOR PECULIAR CHILDREN (TSG/20th) has production/marketing costs of $225M+, and preliminary numbers at Deadline have its opening day at roughly $9M (including $1.2M from Thursday night).  That suggests a $25-27M weekend, which would be an even […]

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EARLY FRIDAY BOX OFFICE: “Boss Baby” & “Beauty” Duel, “Ghost” Vanishes, “Zookeeper’s Wife” OK

Posted April 1, 2017 by Mitch Salem

  This weekend is looking like a battle of the family films, with no clear victor at this point.  THE BOSS BABY (DreamWorks Animation/20th) is performing quite a bit better than expected, with preliminary numbers at Deadline giving it nearly $15M on Friday (including $1.5M from Thursday night), which should lead it to a $50M […]

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EARLY FRIDAY BOX OFFICE: “Mission: Impossible – Fallout” Blows Up “Christopher Robin,” “Spy Who Dumped Me” & “Darkest Minds”

Posted August 4, 2018 by Mitch Salem

  Despite a trio of new arrivals, MISSION: IMPOSSIBLE – FALLOUT (Skydance/Alibaba/Paramount) will ride strong reviews and word of mouth to an easy second consecutive weekend crown.  Preliminary numbers at Deadline have Friday at $9.8M, down 57% from last week, and better than the 60% drop for the 2nd Friday of Rogue Nation.  With that […]

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EARLY FRIDAY BOX OFFICE: “Aladdin” Grants Disney’s Wish, “Brightburn” & “Booksmart” Slow

Posted May 25, 2019 by Mitch Salem

  ALADDIN (Disney) marked a rebound from the opening day of Dumbo, with preliminary numbers at Deadline projecting $30.8M on Friday (including $7M from Thursday afternoon/evening), compared to $15.3M for Dumbo.  The Memorial Day holiday will provide an extra boost, so the 3-day weekend should be around $86M, with $106M by Monday.  Aladdin wasn’t cheap, […]

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EARLY FRIDAY BOX OFFICE: “X-Men: Apocalypse” Underwhelms, “Alice 2″” Flops

Posted May 28, 2016 by Mitch Salem

  Franchises are the lifeblood of Hollywood, so it has to chill studios to see three of those entries falter in a single 2-weekend period, especially since the stakes are higher for this week’s arrivals than last week’s Neighbors 2. Based on the preliminary $27M Friday number at Deadline, X-MEN: APOCALYPSE (TSG/20th) is running almost […]

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EARLY FRIDAY BOX OFFICE: “Moana” Stays On Top

Posted November 26, 2016 by Mitch Salem

  There don’t appear to be many surprises in the Friday box office numbers, based on preliminary estimates at Deadline.  As usual, ticket sales declined on Thanksgiving itself (particularly for family movies), then surged on Friday, and the results were largely in line with Wednesday’s form. MOANA (Disney Animation) wasn’t able to keep up its […]

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EARLY FRIDAY BOX OFFICE: “Winchester” Takes Day, “Jumanji” Likely To Rebound For Super Bowl Weekend

Posted February 3, 2018 by Mitch Salem

  Although some films have opened well against the Super Bowl, both counterprogramming (the Hannah Montana concert movie and Dear John) and playing toward the action genre (Taken and Chronicle), as a rule the studios stay away, and that was the case this year.  The only wide opening was the low-budget horror flick WINCHESTER (CBS/Lionsgate), […]

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