Half a dozen films entered wide release over the Martin Luther King holiday weekend, and none of them is likely to chart higher than 5th place, most ranging from major disappointments to outright disasters. The most unpleasant surprise may be PATRIOTS DAY (CBS/Lionsgate), a piece of populist history with Mark Wahlberg in the lead […]
THE HITMAN’S BODYGUARD (Summit/Lionsgate) is off to a mild late-August start, but it will be enough to win the quiet weekend. Preliminary numbers at Deadline have opening day at $8.1M (including $1.7M from Thursday night), which should mean a $20M weekend. While that might not even land it in the top 50 August openings, […]
AVENGERS: INFINITY WAR (Marvel/Disney) exists on that rarefied box office plane where even a reported $450M in production/marketing costs can be waved off in comparison to the certain returns to come. Deadline is reporting its opening day at $104M ($39M from Thursday night), which would be just slightly the #3 opening day in US […]
After a string of disappointments at the box office, this weekend’s franchise centerpiece looks like it will deliver. Preliminary numbers at Deadline have the opening day for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) at $17.3M (including $3M from Thursday night and $2.5M from earlier paid previews), better than the $12.1M […]
Both of the weekend’s major openings cost too much for the amount they’re currently earning. MISS PEREGRINE’S HOME FOR PECULIAR CHILDREN (TSG/20th) has production/marketing costs of $225M+, and preliminary numbers at Deadline have its opening day at roughly $9M (including $1.2M from Thursday night). That suggests a $25-27M weekend, which would be an even […]
This weekend is looking like a battle of the family films, with no clear victor at this point. THE BOSS BABY (DreamWorks Animation/20th) is performing quite a bit better than expected, with preliminary numbers at Deadline giving it nearly $15M on Friday (including $1.5M from Thursday night), which should lead it to a $50M […]
Despite a trio of new arrivals, MISSION: IMPOSSIBLE – FALLOUT (Skydance/Alibaba/Paramount) will ride strong reviews and word of mouth to an easy second consecutive weekend crown. Preliminary numbers at Deadline have Friday at $9.8M, down 57% from last week, and better than the 60% drop for the 2nd Friday of Rogue Nation. With that […]
ALADDIN (Disney) marked a rebound from the opening day of Dumbo, with preliminary numbers at Deadline projecting $30.8M on Friday (including $7M from Thursday afternoon/evening), compared to $15.3M for Dumbo. The Memorial Day holiday will provide an extra boost, so the 3-day weekend should be around $86M, with $106M by Monday. Aladdin wasn’t cheap, […]