As the 2018 box office enters the Martin Luther King holiday weekend, most of its strength still lies in 2017 releases.  According to preliminary numbers at Deadline, JUMANJI: WELCOME TO THE JUNGLE (Columbia/Sony) is on track to win its 4th weekend of release.  Friday’s $6M take was down 44% from last week, and with […]

  2018, as is often the case, is kicking off at the box office, with low-budget horror, and according to preliminary numbers at Deadline, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) easily took Friday with $12.5M (including $2M from Thursday night).  That’s a very solid number, not up to the $16.8M for January 2012’s The Devil Inside, […]

  Most films will rise this weekend compared to last week, simply because New Year’s Eve is a bigger moviegoing occasion than Christmas Eve.  Generally, box office should rise 20% or so on Saturday, drop around 30% on Sunday, then jump 30-40% on New Year’s Day.  The first two weekends of 2018 should feature relatively […]

  A general note:  the last time December 22 fell on a Friday was in 2006, and a look at that year indicates what box office patterns may be between now and January 1.  We can expect most films to have a relatively mild Saturday uptick (up to 30%) then plunge by 50% or so […]

  STAR WARS: THE LAST JEDI (Lucasfilm/Disney) was expected to be gigantic, but not quite as huge as 2015’s The Force Awakens, which benefited from a decade of pent-up expectations.  That’s exactly where it’s heading, as preliminary numbers at Deadline have Friday at $100.4M, of which $45M is from Thursday night.  That opening day is […]

  The studios remained largely averse to going wide on the weekend before The Last Jedi devours the universe.  JUST GETTING STARTED (Broad Green) was thrown with little ceremony and no advance reviews into 2161 theatres, and according to preliminary numbers at Deadline, it had a dismal $1.1M on Friday, which with word of mouth […]

  There were no new wide releases on this pre-holiday, pre-Last Jedi weekend, so all the action was in holdovers and limited releases.  According to preliminary numbers at Deadline, COCO (Pixar/Disney) easily retained its crown with a $6.3M Friday.  That was down 67% from last week’s holiday Friday, better than the drops for Moana (70%) […]

  The only new opening on Black Friday was a limited release, but everything already in the market took the customary post-holiday leap.  COCO (Pixar/Disney) will easily win the 3-day weekend, after $19.1M on Friday according to preliminary numbers at Deadline.  Coco continues to be on pace with Tangled ($19.5M on Black Friday), and it […]