CRAZY RICH ASIANS (SK Global/Warners) has become a genuine phenomenon, down per preliminary numbers at Deadline just 17% from last Friday to $5.8M.  Sunday will be stronger than usual due to the 4-day weekend, so that should mean $23M by Sunday and $28M with Monday, putting Crazy on a track that now seems capable […]

  On a weekend prizing quantity of newcomers over box office quality, HOBBS & SHAW (Universal) will easily retain the crown, despite a 70% Friday-to-Friday drop to $7.1M, per preliminary numbers at Deadline.  The Fast & The Furious franchise tends to be frontloaded, and that 70% drop is actually better than the 76% for Fate […]

The softness of MEN IN BLACK 3‘s (Sony) appeal noted in Mitch Metcalf’s predictions for this weekend seems to be very real.  According to preliminary numbers at Deadline, and contrary to much more bullish forecasts elsewhere, MIB3 is heading for a mediocre $18M at the Friday boxoffice.  (By way of comparison, last year The Hangover […]

> Friday’s preliminary boxoffice, according to the Hollywood Reporter, has the looks of another soft weekend for the major studios.  TOWER HEIST appears to be underperforming, and with a reported $9.5M Friday, may only reach $27M for the weekend.  Since Universal is mostly sitting out the holiday movie season, this would be a disappointing end […]

> THE HUNGER GAMES held fairly well on its first Tuesday, dropping around 4% to $10.3M.  This isn’t quite as good as it sounds, because Tuesday is generally an up day (except where Monday is part of a holiday weekend), and the other Top 10 movies rose by 9-24%.  However, it’s not unusual for new […]

  With what appears to be the exception of a sensational hold for Argo, this weekend is looking fairly lackluster, according to preliminary Friday numbers at Deadline.  PARANORMAL ACTIVITY 4 (Paramount) of course, will dominate the weekend, and because of its bargain-basement cost, it will reap plenty of profit for the studio.  But at $15M […]

  Neither THE HEAT (20th) nor WHITE HOUSE DOWN (Sony) is expected to turn many heads at the box office this weekend (Mitch Metcalf’s predictions are here), and that was reflected in their early Thursday night and midnight Friday results.  White House, which started its screenings at 7PM, earned $1.35M, while The Heat, which waited until […]

  So much for tracking.  Defying all expectations, LONE SURVIVOR (Universal) is romping with what might be called the Duck Dynasty audience that goes underreported in pre-opening surveys, and according to preliminary numbers at Deadline, its Friday may be as high as $14M, which could give it a $35M+ weekend.  Peter Berg’s film only cost […]