As will be noted endlessly by the studio and its mouthpieces all weekend, KUNG FU PANDA 3 (DreamWorks Animation/20th) is the first in the series to open in January, after June and May openings for the previous chapters. Nevertheless, DWA and 20th didn’t choose that day with the idea of earning less, and the […]
Both of the weekend’s major openings cost too much for the amount they’re currently earning. MISS PEREGRINE’S HOME FOR PECULIAR CHILDREN (TSG/20th) has production/marketing costs of $225M+, and preliminary numbers at Deadline have its opening day at roughly $9M (including $1.2M from Thursday night). That suggests a $25-27M weekend, which would be an even […]
AVENGERS: INFINITY WAR (Marvel/Disney) exists on that rarefied box office plane where even a reported $450M in production/marketing costs can be waved off in comparison to the certain returns to come. Deadline is reporting its opening day at $104M ($39M from Thursday night), which would be just slightly the #3 opening day in US […]
THE LEGO MOVIE 2: THE SECOND PART (Warners Animation) is looking like a textbook example of a studio watering down its own franchise. Warners jumped into 2 spin-offs before even reaching its first official sequel, and the result according to early numbers at Deadline is a $8.9M opening day, down 48% from the first […]
> Full weekend drops can be expected to hit a little harder than usual this week, because last week’s holiday weekend boosted Sunday receipts. TRANSFORMERS 3 had a second Friday about midway between those of its two predecessors ($14.9M compared to $10.8M and $18M, respectively), with a decline that was slightly worse than, but in […]
> The Hollywood Reporter has preliminary Friday numbers suggesting that BREAKING DAWN PART 1 will gross $65-75M for the day, including $30.3M in Thursday midnight showings. Even at the high-end, that would make Breaking Dawn more front-loaded with midnight viewers than its November 2009 predecessor New Moon, which made $72.7M on its opening Friday, of […]
> According to preliminary numbers at Deadline, THINK LIKE A MAN (Screen Gems/Sony) is overperforming in a big way, and should easily take the first non-Hunger Games weekend in over a month. Man‘s opening day is estimated at $12M, and assuming a Tyler Perry level of frontloading (specifically Why Did I Get Married Too, which […]
According to preliminary numbers at Deadline, something unexpected happened on Thanksgiving Day: two of the holiday weekend’s openings changed places in the boxoffice ranks. LIFE OF PI (20th), which had been considerably behind on Wednesday, reportedly took a 24% leap on Thursday to $4.5M. This is similar to the track for last year’s Hugo, […]