CINDERELLA (Disney) had an enchanted Friday, according to preliminary numbers at Deadline, with $23M (that includes $2.3M from Thursday night), and since its target audience is all about weekend matinees, it should be at $70M and perhaps even $75M by Sunday.  That would be better than the $69.4M opening for Maleficent, which had a […]

  An oddity of this year’s box office is that while a few very big hits (American Sniper, 50 Shades of Grey, The SpongeBob Movie) have pushed the total 2015 take well above last year’s start, there have been no shortage of high-profile failures alongside them, including Mortdecai, Jupiter Ascending, Focus and Blackhat.  Add to […]

  Hollywood doesn’t typically open strong titles on Oscar weekend, when moviegoing is likely to fall sharply on Sunday.  So although the superfans and curiosity-seekers have already had their fill, and 50 SHADES OF GREY (Universal/Focus) wasted no time in diving from last week’s remarkable heights, the kinky romance is having no trouble with this […]

  FIFTY SHADES OF GREY (Universal/Focus) had the giant box office start that’s been anticipated since the movie was announced.  According to preliminary numbers at Deadline, it earned $31M on Friday (that includes $8.6M from Thursday evening shows), and if that number holds up, it would be the 2d biggest one-day February gross (and the […]

  A trio of movie fantasies opened on Friday, and only one survived.  In fact, THE SPONGEBOB MOVIE: SPONGE OUT OF WATER (Nickelodeon/Paramount) thrived, outperforming expectations according to preliminary numbers at Deadline with $14.3M on Friday, which should give it $50M+ for the weekend.  That opening day was far better than the $9.6M earned by […]

  By Sunday, AMERICAN SNIPER (Warners/Village Roadshow) may have one of the top 10-day wide release box office totals in history, as Clint Eastwood’s behemoth continues to lay waste to everything else in theatres.  According to preliminary numbers at Deadline, Sniper earned $18M on Friday, down just 40% from its mammoth first day of wide […]

  OPENINGS:  Even though it technically opened last year, 2015 has its first blockbuster hit with AMERICAN SNIPER (Warners/Village Roadshow).  According to preliminary numbers at Deadline, Clint Eastwood’s newly-minted Best Picture nominee exceeded all expectations with $29.1M on Friday (including $5.3M from Thursday night screenings).  That one-day figure alone puts it ahead of all but […]

  Note:  because last Friday was part of a holiday weekend, the week-to-week declines for holdovers are unusually heavy.  That will modify over the course of the weekend, since the holiday box office was already tailing off by last Friday. TAKEN 3 (Europa/20th) had no problem taking over the box office reins from the holiday […]