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EARLY FRIDAY BOX OFFICE: “Spy” Infiltrates Multiplexes; “Entourage” Slumps

Posted June 6, 2015 by Mitch Salem

  With Melissa McCarthy as solo lead, SPY (20th) isn’t opening at quite the level as The Heat, which featured a McCarthy/Sandra Bullock combo, as preliminary numbers at Deadline show a $10.6M opening day (including $1.5M from Thursday) compared to Heat‘s $13.7M.  Still, that puts Spy in line to win the weekend with around $32M […]

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EARLY FRIDAY BOX OFFICE: “San Andreas” Moves the Richter Scale; “Aloha” Says Goodbye

Posted May 30, 2015 by Mitch Salem

  SAN ANDREAS (Village Roadshow/Warners) is off to a mid-range start, with preliminary Friday numbers at Deadline giving it a $17.5M opening day (including $3.1M from Thursday night), which is slightly ahead of the $16.6M opening day of Mad Max: Fury Road.  No one really cares that its likely $45M weekend will be Dwayne Johnson’s […]

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EARLY FRIDAY BOX OFFICE: Soft “Tomorrowland” Slightly Ahead of “Pitch Perfect 2″”

Posted May 23, 2015 by Mitch Salem

  TOMORROWLAND (Disney) appears to be heading for the low end of expectations, earning around $10M on Friday (including less than $1M from Thursday night shows) according to preliminary numbers at Deadline.  Although exit polls are far from infallible, family movies usually score well, and its B grade is a sign that word-of-mouth may be […]

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EARLY FRIDAY BOX OFFICE: “Pitch Perfect 2″” Outsinging “Mad Max”

Posted May 16, 2015 by Mitch Salem

  PITCH PERFECT 2 (Gold Circle/Universal) is shaping up as one of the best investments of the summer season, with an opening day estimated by Deadline at $27M (including $4.6M from Thursday night)–almost equal to its entire production cost.  Pitch 2 may be frontloaded, as movies aimed at young women often are, but even so, […]

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EARLY FRIDAY BOX OFFICE: “Furious 7″” Takes 3rd Weekend Flag Over “Blart 2,” “Unfriended”

Posted April 18, 2015 by Mitch Salem

  FURIOUS 7 (Universal) will handily take its third consecutive weekend title after what preliminary numbers at Deadline say was an $8M Friday.  That’s down about 58% from last Friday (which was 54% down from the Friday before), and puts the blockbuster in line for a $25M weekend, which would give it $290M in the […]

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EARLY FRIDAY BOX OFFICE: “Furious 7″” Off To the Races With Giant Opening Day

Posted April 4, 2015 by Mitch Salem

Everyone knew that FURIOUS 7 (MRC/Universal) was going to have an enormous weekend, but the franchise is toppling even the most optimistic forecasts.  According to preliminary numbers at Deadline, opening day (which includes $15.8M from Thursday night shows) could reach $68M, an amazing 75% increase over the first day of Fast & Furious 6, which […]

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EARLY FRIDAY BOX OFFICE: “Home” Is Where the Money Is; “Get Hard” Also Strong

Posted March 28, 2015 by Mitch Salem

  HOME (DreamWorks Animation/20th) should soothe the embattled studio and its investors a bit.  According to preliminary numbers at Deadline, Home earned $15M on Friday, almost double the $8M start for DWA’s Mr. Peabody and Sherman, and almost in a league with the $18.8M first day for How To Train Your Dragon 2.  That should […]

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EARLY FRIDAY BOX OFFICE: Demand For “Insurgent” Not So Urgent

Posted March 21, 2015 by Mitch Salem

  Despite the addition of 3D and IMAX screens with their increased ticket prices, the opening day result for INSURGENT (Summit/Lionsgate) was below the start for last year’s Divergent, according to preliminary numbers at Deadline, with $21M compared to $22.8M.  That may mean a $48M opening weekend, below Divergent‘s $54.6M–or even less if, like most […]

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