Given the overwhelming fanboy appeal of PACIFIC RIM (Warners/Legendary), it’s not exactly a shock that the movie started strong with shows that started at 7PM Thursday night, earning $3.6M.  It’s probably in line for a solid Friday as well–the question will be what happens when the usually frontloaded genre crowd is done and the […]

> Boxoffice numbers have been bouncing around all day (Per-theatre averages as of 3PM Pacific time!  Number of left-handed, red-haired patrons sitting through the entire end credits!), and they’re still not final or official, but a preliminary picture is starting to come together of THE HUNGER GAMES’ first day in theatres.  Both Deadline and The […]

  The tragedy in Aurora, Colorado is continuing to cause ripple effects across popular culture.  According to The Hollywood Reporter, NBC and other networks have removed commercials for THE DARK KNIGHT RISES from their air, because of the concern that these ads would be unsuitable to broadcast in the midst of network coverage of the […]

  The numbers at Deadline are very preliminary, but it’s clear there will be no surprises at the boxoffice this weekend.  Pixar/Disney’s BRAVE has expertly shot arrows into the backs of everything else in the market, and will tower over the weekend.  Reports are that the film made $25M on Friday, on par with Cars […]

  Box office discussions about AVENGERS: ENDGAME (Marvel/Disney) will revolve around records broken and those likely to fall.  The first to go was the Thursday night record, which is now $60M (beating The Force Awakens‘s $57M and 54% above Infinity War‘s $39M), and now preliminary numbers at Deadline have Endgame‘s Thursday/Friday at $157M, absolutely smashing […]

> DreamWorks/Disney’s decision to open the lengthy, serious THE HELP on a Wednesday in mid-August looked like a questionable strategy, but so far it’s paying off:  Deadline reports that its opening day gross is headed for $5.5M, very solid for a mid-week debut.  By way of comparison, Eat Pray Love, also based on a bestseller […]

  At a cost of $175M (meaning $300M+ with global marketing), SNOW WHITE AND THE HUNTSMAN (Universal) is a long way from profit.  But credit the studio with making “Snow White” seem cool enough to garner a solid opening (and credit the studio as well with cannily minimizing expectations, so a solid opening passes for […]

  ROGUE ONE (Lucasfilm/Disney) is performing as expected, massive but short of last year’s core Star Wars installment The Force Awakens.  According to preliminary numbers at Deadline, Friday’s take was $72M (including $29M from Thursday night), 40% below Force Awakens yet still one of the Top 10 opening days of all time.  In a sign […]