Hollywood generally has little interest in opening films against the Super Bowl, and to the extent it participates, it tries to counterprogram the game by aiming at the young female demographic.  Thus we have a PG-13 horror movie and a YA fantasy-romance this weekend, but neither is finding much of an audience. RINGS (Paramount) […]

  The latest underperforming franchise entry is TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (Nickelodeon/Movie Media Group/Alibaba/Paramount).  Preliminary numbers at Deadline have opening day at $11.6M, down 55% from the $25.6M start for the rebooted TMNT 2 years ago.  That suggests a weekend that may not hit $30M, and a US total under $100M.  […]

> Deadline is reporting a fairly spectacular Saturday for THE LORAX (Universal), considering the size of its Friday:  $32M, representing more than an 80% increase from the day before.  As a point of comparison, Horton Hears A Who! increased only 40% on its second day of release.  If this number holds, it puts Lorax in […]

  GLASS (Blinding Edge/Blumhouse/Buena Vista Intl/Universal) will easily win this MLK Weekend, but it’s not shaping up as the phenomenon it was envisioned to be–and we’ll see over the next few days whether it has a word of mouth problem.  According to preliminary numbers at Deadline, it had a $16.3M Friday (including $3.7M from Thursday […]

  Saturday matinees, and the families who attend them, were the difference for BIG HERO 6 (Disney) this weekend.  Disney’s roly-poly new action star came back from being around $1.2M behind INTERSTELLAR (Par/Warners) on Friday to top the weekend by about $5M, according to preliminary numbers at Deadline.  On Saturday, Big Hero 6 jumped by […]

  New Year’s Eve box office results were all over the place, with kids still home from school while adults chose some movies (but not others) as their picks to see out the year.  Also, not all studios have yet reported their Tuesday numbers, notably Sony, Universal, Lionsgate and The Weinstein Company.  Still, here’s what […]

  The major studios didn’t try to seriously challenge HALLOWEEN (Blumhouse/Miramax/Universal) on its titular weekend, and despite a 69% Friday-to-Friday drop to $10.3M according to preliminary numbers at Deadline, it will easily win its 2nd weekend with around $33M.  At this rate, it could top $175M in the US, which would put it neck-and-neck with […]

> Deadline is reporting that Saturday’s boxoffice for THE HUNGER GAMES is heading for $50M.  This is obviously a very preliminary figure–some late night west coast shows haven’t even started yet, much less been reported back to the studio.  But if the number holds, it would mean that Hunger Games is an even more phenomenal […]