May 13, 2012


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Written by: Mitch Salem
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THE AVENGERS (Disney) just won’t slow down.  If preliminary numbers at Deadline hold, Avengers made $44.5M on Saturday, up 50% from the prior day and down only 36% from the Saturday of its opening weekend, an extraordinarily good result.  (In comparison, on The Hunger Games‘s 2d weekend, its Saturday was up only 33% from the prior day, and down 51% from its opening Saturday–and those were great numbers after such a mega-opening.)  These numbers should indeed put Avengers over $100M for its 2d weekend, which is beyond unprecedented–it could be $25-30M over Avatar, the #2 film in that category, and Avatar’s 2d weekend was the Christmas holiday. (Avengers is unlikely to extend its record to a 3d weekend, though, since Avatar only went down a supernatural 10% in Weekend 3, which was New Year’s weekend.) 

One thing Avengers didn’t have to worry about this weekend was strong competition.  DARK SHADOWS (Warners) reportedly managed a 12% Saturday bump, only enough to get it to around a $28M weekend.  That’s dark indeed for such an expensive movie.

THE BEST EXOTIC MARIGOLD HOTEL (Fox Searchlight) continued its very fine expansion, heading for a $15K average in 178 theatres.

Stay with SHOWBUZZDAILY all weekend for updated boxoffice and analysis!

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."