THE AVENGERS (Disney) just won’t slow down. If preliminary numbers at Deadline hold, Avengers made $44.5M on Saturday, up 50% from the prior day and down only 36% from the Saturday of its opening weekend, an extraordinarily good result. (In comparison, on The Hunger Games‘s 2d weekend, its Saturday was up only 33% from the prior day, and down 51% from its opening Saturday–and those were great numbers after such a mega-opening.) These numbers should indeed put Avengers over $100M for its 2d weekend, which is beyond unprecedented–it could be $25-30M over Avatar, the #2 film in that category, and Avatar’s 2d weekend was the Christmas holiday. (Avengers is unlikely to extend its record to a 3d weekend, though, since Avatar only went down a supernatural 10% in Weekend 3, which was New Year’s weekend.)
One thing Avengers didn’t have to worry about this weekend was strong competition. DARK SHADOWS (Warners) reportedly managed a 12% Saturday bump, only enough to get it to around a $28M weekend. That’s dark indeed for such an expensive movie.
THE BEST EXOTIC MARIGOLD HOTEL (Fox Searchlight) continued its very fine expansion, heading for a $15K average in 178 theatres.
Stay with SHOWBUZZDAILY all weekend for updated boxoffice and analysis!
Related Posts
-
SHOWBUZZDAILY EARLY WEEKEND BOXOFFICE REPORT
>Based on the preliminary numbers at Deadline, the race between CHRONICLE (20th) and THE WOMAN IN BLACK (CBS) is still too close to call at $21-22M each. No matter who claims victory on Sunday morning, the final weekend result will depend on how the films are each treated by Super…
-
SHOWBUZZDAILY EARLY FRIDAY BOXOFFICE REPORT
THE AVENGERS, having trampled over the opening weekend record, will easily take its second weekend in a row. According to Deadline, it’s heading for a $29M Friday, the highest 2d Friday ever, and it should easily eclipse the Weekend 2 record currently held by Avatar with $75.6M. Disney is…
-
SHOWBUZZDAILY EARLY WEEKEND BOXOFFICE REPORT – 6/23/12
BRAVE (Pixar/Disney), of course, continued its victorious march through the weekend’s boxoffice on Saturday. According to preliminary numbers at Deadline, the animated fantasy fell a small 4% on its 2d day of release, to $23.6M. That’s in line with the 1st 2 days of WALL-E, and should mean a weekend…
-
SHOWBUZZDAILY EARLY WEEKEND BOXOFFICE REPORT – 6/2/12
SNOW WHITE & THE HUNTSMAN (Universal) had a 5% Friday-to-Saturday bump, according to preliminary numbers at Deadline, which doesn’t say much for its word of mouth (the dreaded Battleship went up 11% on its second day of release). That should still get Snow safely into the mid-$50Ms for the…
-
About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
More articles by
Mitch Salem »
