With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of financial success by Sunday.  The question is how the given installment ranks in terms of similar mega-competition and expectations.  Preliminary numbers at […]

  Box office discussions about AVENGERS: ENDGAME (Marvel/Disney) will revolve around records broken and those likely to fall.  The first to go was the Thursday night record, which is now $60M (beating The Force Awakens‘s $57M and 54% above Infinity War‘s $39M), and now preliminary numbers at Deadline have Endgame‘s Thursday/Friday at $157M, absolutely smashing […]

Based on Friday’s grosses, the final weekend of 2013 looks like a great finish: $193 million for the top 12 films Friday-Sunday, up substantially from the same weekend last year (see comparisons to previous years at the bottom).  The new films this long weekend are actually not breaking through in a big way: it’s the […]

>Captain America beat expectations and opened far ahead of the second weekend of Harry Potter and the Deathly Hallows Part 2, which should drop a hefty 72%.  Friends with Benefits opened OK but below forecast.  Overall, the weekend is up 14% versus the same weekend last year.    Captain America: The First Avenger opened above forecast […]

Based on Friday’s grosses, Weekend #48 of 2013 looks like $194 million for the top 12 films from Friday-Sunday — 3% below last year’s Thanksgiving weekend but 11% above the four-year average for Thanksgiving weekend.  The Hunger Games: Catching Fire is on pace to score $74.0 million this weekend (Friday-Sunday — down 53% from the […]

> The fifth weekend of 2012 is much better than the same weekend last year, but it’s still somewhat below an “average” weekend for this time of year, looking at the past four years.  Chronicle and The Woman in Black are battling for #1, with each trying to make it to a $20 million opening […]

  Despite some of the best reviews of the year for any movie, big studio or indie, WAR FOR THE PLANET OF THE APES (TSG/20th) is off to a merely OK start.  According to preliminary numbers at Deadline, it had a $21.1M opening day (including $5M from Thursday night), putting it 24% behind the $27.6M […]

  There don’t appear to be many surprises in the Friday box office numbers, based on preliminary estimates at Deadline.  As usual, ticket sales declined on Thanksgiving itself (particularly for family movies), then surged on Friday, and the results were largely in line with Wednesday’s form. MOANA (Disney Animation) wasn’t able to keep up its […]