With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of financial success by Sunday.  The question is how the given installment ranks in terms of similar mega-competition and expectations.  Preliminary numbers at […]

  A general note:  the last time December 22 fell on a Friday was in 2006, and a look at that year indicates what box office patterns may be between now and January 1.  We can expect most films to have a relatively mild Saturday uptick (up to 30%) then plunge by 50% or so […]

  VENOM (Tencent/Columbia/Sony) is the first big-budget action movie to open since The Meg in mid-August, and that (plus a huge marketing campaign) seems to have gotten it past murderous reviews for an enormous start, the biggest ever in October.  Preliminary numbers at Deadline have opening day at $32.3M (including $10M from a Thursday that […]

  The movie that set the all-time highest opening weekend record last week?  It’s gonna win this weekend, too. THE AVENGERS:  Disney‘s estimate of a $100M weekend may be aggressive (although with Mother’s Day in the mix, maybe not), but it hardly matters, since Avengers will barrel past the $75M current 2d weekend record with […]

  A great start for the weekend, if you overlook the fact that 2 of the 3 new arrivals flopped. OPENINGS:  THE AMAZING SPIDER-MAN (Sony) has successfully rebooted the franchise, no question about it.  (Unless it tanks overseas, which is hugely unlikely.)  But Spidey hasn’t come back quite at full strength:  even with a 6-day […]

  For the studios, a Good Friday that generally lived up to its name. OPENINGS:  GI JOE: RETALIATION (Paramount/MGM) had a very solid second day, rising 48% for a $15.5M Friday.  That’s still only 2/3 of the $22.2M that its predecessor GIJoe: The Rise of Cobra did on its opening day (despite 3D ticket premiums […]

  OPENINGS:  THE BEST MAN HOLIDAY (Universal) took advantage of being the only new movie in the market and nosed ahead of Thor on Friday, $10.7M to $10.5M.  That lead won’t hold for the rest of the weekend, but it’s still a great result for Best Man, which should end up with a weekend total […]

  Even though it’s just mid-July, Guardians of the Galaxy is the only likely blockbuster opening left this summer.  Barring some surprises, the seasonal picture is ugly. OPENINGS:  THE PURGE: ANARCHY (Universal) took Friday with $13M, but that was $3.8M below the opening day of the first Purge.  The sequel is likely to be at least […]