There were no new wide releases on this pre-holiday, pre-Last Jedi weekend, so all the action was in holdovers and limited releases.  According to preliminary numbers at Deadline, COCO (Pixar/Disney) easily retained its crown with a $6.3M Friday.  That was down 67% from last week’s holiday Friday, better than the drops for Moana (70%) […]

  CRAZY RICH ASIANS (SK Global/Warners) has become a genuine phenomenon, down per preliminary numbers at Deadline just 17% from last Friday to $5.8M.  Sunday will be stronger than usual due to the 4-day weekend, so that should mean $23M by Sunday and $28M with Monday, putting Crazy on a track that now seems capable […]

  On a weekend prizing quantity of newcomers over box office quality, HOBBS & SHAW (Universal) will easily retain the crown, despite a 70% Friday-to-Friday drop to $7.1M, per preliminary numbers at Deadline.  The Fast & The Furious franchise tends to be frontloaded, and that 70% drop is actually better than the 76% for Fate […]

> The irony of the new DreamWorks/Disney is that thus far, their big “event” spectaculars have done only modest business–I Am Number Four opened with $19.5M and ended up with $55M domestically, and REAL STEEL might do about 25-30% better–while their “little” picture THE HELP has been a blockbuster, one of the most profitable films […]

Now if the Madagascar animals had to battle the Prometheus aliens, that might have been interesting. OPENINGS:  PROMETHEUS (20th) edged out MADAGASCAR 3 (DreamWorks Animation/Paramount) for Friday honors ($21.4M to $20.5M), but girls, you’re both pretty.  Madagascar should pull ahead for the weekend thanks to family matinees (and what could be mixed word of mouth […]

  OPENINGS:  Here’s an idea of how disastrously JACK THE GIANT SLAYER (Warners) is bombing.  DreamWorks recently had to take an $87M loss on its Rise of the Guardians, which cost $145M (plus marketing costs) and grossed $300M worldwide.  Jack cost at least $50M more, and is on the road to earn much less with […]

  OPENINGS:  BAD GRANDPA (Paramount) cost only $15M to produce, and although that’s somewhat misleading (when worldwide marketing is added, the total cost becomes more like $75M+), it’s still headed for easy success with a $12.6M opening day that should mean a $26-28M weekend and $60M in the US when it’s done.  Paramount’s decision to […]

  On Friday, the big alien robots blew things up. OPENINGS:  TRANSFORMERS: AGE OF EXTINCTION (Paramount) got the Friday it was hoping for, the biggest day of 2014 at $41.6M, and one that gives the blockbuster a strong (although not certain) chance to hit the magic $100M mark on Sunday.  In addition, Transformers 4 earned $52M […]