OPENINGS:  Kevin Hart has been hanging around the edges of being a movie star for a few years now, and RIDE ALONG (Universal) makes it official.  With a $14.5M Friday start, it could challenge Cloverfield for the Martin Luther King weekend title, currently at $46.1M.  For Universal, this is the start of a nicely […]

  OPENINGS:  THE EQUALIZER (Columbia/Sony) was just a tad below the opening day for Denzel Washington’s Safe House, $12.6M vs. $13.6M.  That suggests a $36-37M weekend, which would be the 3rd highest of his career, behind only Safe House and American Gangster.  More impressively, it continues a remarkable record in which every movie he’s made […]

This is a well-designed weekend for Hollywood, with a trio of sensibly-budgeted franchise titles all drawing audiences from their mostly separate target demos.  The Friday winner, according to preliminary numbers at Deadline, was FIFTY SHADES DARKER (Universal), with $20M ($5.7M of it from Thursday night).  That’s about 2/3 of the $30.3M opening day for Fifty […]

  BLADE RUNNER 2049 (Alcon/Sony/Warners) was a high-risk bet, with roughly $300M in production and worldwide marketing wagered on an extremely serious 164-minute sequel to a 35-year old film that only became legendary after it was itself a sizable flop in theatres.  Reportedly, the bulk of that investment rested with Alcon, while Sony (international) and […]

  By superhero movie standards, SHAZAM (DC/New Line/Warners) was moderately priced, with around $225M in production/marketing costs.  Preliminary numbers at Deadline put its opening day at $20M (including $5.9M from Thursday), and although that’s a cut below comic book blockbusters like Captain Marvel ($61.7M), Spider-Man: Homecoming ($50.8M) or Wonder Woman ($38.2M), it’s solidly in line with […]

> There’s no way to slice or dice the numbers for COWBOYS AND ALIENS and make them any less sad.  The picture cost at least $165M (that’s the amount Universal will admit to), plus another $150M or so for worldwide marketing, and as Mitch Metcalf notes, it’s now on track to gross less than $100M […]

> Maybe JOHN CARTER should have starred Jonah Hill. OPENINGS:  21 JUMP STREET (Sony) got off to a great start, with a $13.1M Friday that should get it to around $35M for the weekend.  Expect a quick announcement that a sequel script is in development.  Although the movie’s success is of course great for Hill, […]

  After a strong start with Skyfall and Breaking Dawn Part 2, the holiday boxoffice seems to be at risk of languishing. OPENINGS:  The thing about the Christmas/New Year’s week boxoffice multiple is that it’s real and will help every movie in theatres during the holiday season, but it’s only as good as the number it’s mutiplying. So […]