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BEHIND THE FRIDAY BOX OFFICE: 8/9/13

Posted August 10, 2013 by Mitch Salem

  Sheer tonnage is keeping the total box office aloft, but on a movie-by-movie basis, things aren’t nearly as rosy. OPENINGS:  Unless things collapse today, ELYSIUM (TriStar/Sony) will do doubt report a $30M weekend tomorrow after $11.2M on Friday.  But that will be subject to downward adjustment on Monday, and in any case, it’s yet […]

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EARLY FRIDAY BOX OFFICE: “Sausage Party” Feasts, “Suicide Squad” Dives, “Pete’s Dragon” OK

Posted August 13, 2016 by Mitch Salem

  After a summer of fizzled franchise movies, audiences were–pardon the expression–hungry for something new, and the unquestionably unique, hard-R existential talking food cartoon SAUSAGE PARTY (Annapurna/Columbia/Sony) is satisfying that appetite.  According to preliminary numbers at Deadline, Sausage is going to win Friday with $13.3M ($3.3M from Thursday night shows), although it’s likely to be […]

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EARLY FRIDAY BOX OFFICE: “Inferno” In Ashes, “Jack Reacher” Collapses, “Moonlight” Expands

Posted October 29, 2016 by Mitch Salem

  INFERNO (LStar/Columbia/Sony) was expected to earn less than The Da Vinci Code ($217.5M US/$540.7M overseas) and Angels & Demons ($133.4M/$352.6M), which is why Sony spent $75M less to produce the new film.  But that still leaves $200M in production/marketing costs, and Inferno is flopping too badly to have much chance of profit.  According to […]

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Behind the Friday Box Office – 2/28/14

Posted March 1, 2014 by Mitch Salem

  OPENINGS:  NON-STOP (Universal) had the Friday lead with $10M, but that doesn’t mean it’ll take the weekend.  In any case, Universal’s investment will pay off handsomely–it covered only $12M of the budget for US rights (plus marketing costs in its territory, of course), and a likely weekend in the high $20Ms should mean US […]

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EARLY FRIDAY BOX OFFICE: “Secret Life of Pets” Makes “Mike & Dave” Roll Over & Play Dead

Posted July 9, 2016 by Mitch Salem

  For the fourth consecutive weekend, an animated movie will lead the box office, as Finding Dory‘s mantle is taken by THE SECRET LIFE OF PETS (Illumination/Universal).  With a $38M Friday (including $5.3M from Thursday night) reported in preliminary numbers at Deadline, Pets is on track for a $95M weekend, which would make it the […]

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EARLY FRIDAY BOX OFFICE: “Deadpool” Flings Aside “Risen,” “The Witch” & “Race”

Posted February 20, 2016 by Mitch Salem

  None of the weekend’s openings were expected to come near last week’s blockbuster opening, and none will.  The target Christian audience is turning out for RISEN (Affirm/Columbia/Sony), with preliminary numbers at Deadline putting it at $4.25M for Friday.  Given its demographics, Risen should hold well through the weekend, particularly on Sunday, which could give […]

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BEHIND THE FRIDAY BOX OFFICE – 3/7/14

Posted March 8, 2014 by Mitch Salem

  OPENINGS:  300: RISE OF AN EMPIRE (Warners/Legendary) did well in late-night shows, raising its Friday estimate to $17.7M, which may bring its opening weekend to $43M or more.  That’s still not in a league with the original 300 and its $28.9M/70.1M start (especially since the 2007 movie didn’t have 3D ticket prices or Thursday […]

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EARLY FRIDAY BOX OFFICE: “Despicable Me 3″” Takes Holiday Weekend, “Baby Driver” A Sleeper, “The House” Burns Down

Posted July 1, 2017 by Mitch Salem

  DESPICABLE ME 3 (Illumination/Universal) will have no trouble holding the lead at the box office over the 5-day July 4th weekend.  Preliminary numbers at Deadline have opening day at $28.6M (including $4.1M from Thursday night), which could give it $85M by Sunday and $125M by Tuesday.  That’s still on the low side for the […]

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