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Behind the Friday Box Office – 6/20/14

Posted June 21, 2014 by Mitch Salem

  OPENINGS:  THINK LIKE A MAN TOO (Screen Gems/Sony) had almost exactly the same start as the first Think, up $75K from that movie’s opening day at $12.2M.  Being a sequel, though, it will likely fail to reach Think‘s $33.6M opening weekend or $91.5M US total.  Despite a somewhat larger production cost this time around ($40M compared to […]

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BEHIND THE FRIDAY BOXOFFICE – 2/15/13

Posted February 16, 2013 by Mitch Salem

  Even if Die Hard takes the weekend, it’s running on fumes. OPENINGS:  A GOOD DAY TO DIE HARD (20th) cost at least triple the budget of SAFE HAVEN (Relativity), and had a more expensive marketing campaign as well.  Yet on Friday, only $75K separated the two–and that was after Safe Haven won Valentine’s Day to […]

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EARLY FRIDAY BOX OFFICE: “Mamma Mia! Here We Go Again” Tuneful, “Equalizer 2″” Solid, “Hotel Transylvania 3″” & “Skyscraper” Drop

Posted July 21, 2018 by Mitch Salem

  A weekend of sequels is dancing to the beat of MAMMA MIA! HERE WE GO AGAIN (Perfect World/Universal), which had a $15.1M opening day according to preliminary numbers at Deadline.  That’s up an impressive 53% from the first day of the original Mamma Mia, although some of the gap is due to the fact […]

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EARLY FRIDAY BOX OFFICE: “Hitman’s Bodyguard” Shoots Down “Logan Lucky”

Posted August 19, 2017 by Mitch Salem

  THE HITMAN’S BODYGUARD (Summit/Lionsgate) is off to a mild late-August start, but it will be enough to win the quiet weekend.  Preliminary numbers at Deadline have opening day at $8.1M (including $1.7M from Thursday night), which should mean a $20M weekend.  While that might not even land it in the top 50 August openings, […]

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BEHIND THE FRIDAY BOXOFFICE – 12/21/12

Posted December 22, 2012 by Mitch Salem

  After a strong start with Skyfall and Breaking Dawn Part 2, the holiday boxoffice seems to be at risk of languishing. OPENINGS:  The thing about the Christmas/New Year’s week boxoffice multiple is that it’s real and will help every movie in theatres during the holiday season, but it’s only as good as the number it’s mutiplying. So […]

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EARLY FRIDAY BOX OFFICE: “Don’t Breathe” Inhales Audiences, “Mechanic” Breaks Down

Posted August 27, 2016 by Mitch Salem

  DON’T BREATHE (Screen Gems/Sony) is the 2d horror movie of the late summer, after Lights Out, to benefit from an effectively marketed premise (monsters in the dark and the quiet) and strong reviews.  According to preliminary numbers at Deadline, Breathe is starting even faster than Lights, with a $10.2M opening day (including $1.9M from […]

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EARLY FRIDAY BOX OFFICE: “Night School” Soft, “Smallfoot” Mild, “Hell Fest” Low & More

Posted September 29, 2018 by Mitch Salem

  The weekend box office race may end up being quite close once matinees come into play, but NIGHT SCHOOL (Perfect World/Universal) took Friday, with preliminary numbers at Deadline putting it at $9.3M for the day (including $1.4M from Thursday night).  That’s below the $13M Friday for Kevin Hart’s Central Intelligence, and $12.9M for Get […]

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BEHIND THE FRIDAY BOX OFFICE: 7/5/13

Posted July 6, 2013 by Mitch Salem

  It’s a best of times, worst of times kind of weekend for the newcomers. OPENINGS:  DESPICABLE ME 2 (Universal) is everything its makers could have wanted at the box office.  With a $30.2M Friday, it should have $140M in the US by Sunday (it won’t match the $97.9M Independence Day weekend of Transformers 3, but […]

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