OPENINGS:  22 JUMP STREET (Sony/Columbia) went even higher on Friday than early estimates had it, reaching $25M.  Even if it’s front-loaded as a young-skewing sequel, a $60M weekend is all but guaranteed, which would be 65% higher than the $36.3M opening weekend for 21 Jump Street, and if strong word of mouth kicks in, […]

  Here’s a scary factoid for the studios.  In 2013, 5 movies opened in May/June that reached over $200M in the US alone, and none of those movies had a total lower than $228.8M.  This year, as we head to mid-June, it doesn’t look like any of the summer openings will get that high.  (The […]

  OPENINGS:  MALEFICENT (Disney) didn’t come cheap–with worldwide marketing, its price-tag will top $300M.  But it seems to be money well spent, as its $24.2M Friday should propel it into a $70M+ weekend.  It’s also launching well overseas, with $20M on Friday from 35 markets (plus $21M from some of those markets in the 2 […]

  OPENINGS:  With $36M on Friday, X-MEN: DAYS OF FUTURE PAST is assured of going over $100M by Monday, and the only question is by how much.  The day fell a bit below the openings for Godzilla ($38.4M) and Captain America: The Winter Soldier ($36.9M), but above The Amazing Spider-Man 2 ($35.2M).  (On their 2d […]

  OPENINGS:  GODZILLA (Warners/Legendary) had the opening of its dreams with $38.5M on Friday (including $9.3M from Thursday night)–higher than the openings for The Amazing Spider-Man 2 ($35.2M) and Captain America: The Winter Soldier ($36.9M).  The latter had a $95M weekend, so Godzilla is on track for $98M–but don’t be surprised if Warners seizes the opportunity […]

  OPENINGS:  NEIGHBORS (Universal) is a big win for all concerned, with a huge $19.6M Friday that could put it in reach of $50M for the weekend, especially if the fact that this is a rare mainstream Hollywood non-rom-com comedy with a strong woman character gives it a boost on Mothers Day.  There’s no reason […]

  This will be the last weekend without a mega-hit on top for a while. OPENINGS:  THE OTHER WOMAN (20th) will take the weekend with around $25M after a $9.3M Friday, and the potentially better news is that Diaz’s last hit Bad Teacher was even stronger overseas than in the US (not a sure thing […]

  Seasonal Note:  Good Friday is traditionally a strong day for moviegoing, which explains the generally solid Friday-to-Friday holds below.  Easter Sunday, though, is less of a movie day, potentially bringing down weekend multiples. OPENINGS:  HEAVEN IS FOR REAL (TriStar/Sony) is impressively overperforming, its $7.9M Friday added to $7M from Wednesday and Thursday for a […]