The Martin Luther King Day holiday tends to be a day off more for schoolchildren than for adult employees, meaning that at the boxoffice, it benefits family movies–of which there’s a distinct shortage right now.  For adult-oriented films, the Friday gross is often around 25-30% of the 4-day weekend total (with new openings at […]

  OPENINGS:  300: RISE OF AN EMPIRE (Warners/Legendary) did well in late-night shows, raising its Friday estimate to $17.7M, which may bring its opening weekend to $43M or more.  That’s still not in a league with the original 300 and its $28.9M/70.1M start (especially since the 2007 movie didn’t have 3D ticket prices or Thursday […]

  Are Americans tired of superhero movies?  There were whispers to that effect after The Avengers: Age of Ultron underperformed a bit and Fantastic Four outright flopped last year, but clearly the answer is Hell, No.  DEADPOOL (Marvel/20th) puts a new R-rated satiric spin on the genre (very carefully:  its jokes are aimed at Fox’s […]

> PUSS IN BOOTS will have 3 weeks in theatres without serious competition for its target audience (until Happy Feet 2 opens on November 18), which is why DreamWorks moved the opening back a week.  The picture can use the help, since its $35M opening is far from overwhelming.  However, it should perform well overseas–especially […]

  After several painful weekends burdened by one high-profile flop after another, Hollywood was bailed out by two of its most venerable franchises. SPECTRE (MGM/Columbia/Sony) will be, based on preliminary numbers at Deadline, the 2d biggest opener of the Bond series.  Its $28.1M first day (which includes $5.25M from Thursday night) puts it behind only […]

  It’s a best of times, worst of times kind of weekend for the newcomers. OPENINGS:  DESPICABLE ME 2 (Universal) is everything its makers could have wanted at the box office.  With a $30.2M Friday, it should have $140M in the US by Sunday (it won’t match the $97.9M Independence Day weekend of Transformers 3, but […]

  OPENINGS:  DAWN OF THE PLANET OF THE APES (20th), with $27.7M on Friday and a likely $70M weekend, will probably have a significant US box office bump over its predecessor Rise ($176.8M, after a $54.8M opening), but it won’t necessarily be more profitable, since Dawn cost a reported $75M more to produce and probably […]

  The latest underperforming franchise entry is TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (Nickelodeon/Movie Media Group/Alibaba/Paramount).  Preliminary numbers at Deadline have opening day at $11.6M, down 55% from the $25.6M start for the rebooted TMNT 2 years ago.  That suggests a weekend that may not hit $30M, and a US total under $100M.  […]