Eventually, every franchise runs out of steam.  (Although they sometimes pick it up again, like Bond James Bond.) OPENINGS:  PARANORMAL ACTIVITY 4 (Par) is off to a worse start than the last two in the series (the original Paranormal followed a different release pattern and didn’t go wide until its 5th week in theatres).  […]

  Liam Neeson, superstar. OPENINGS:  TAKEN 2 (20th) is on track for an opening in the high-$40Ms, which would make it the biggest weekend #1 since late July’s 2nd weekend of The Dark Knight Rises.  Since the movie only cost around $45M to produce (not including substantial marketing costs), it’s already assured of success, and […]

  What was that about Adam Sandler having career trouble? OPENINGS:  Sony‘s decision to open HOTEL TRANSYLVANIA a week before Disney’s Frankenweenie turned out to be a brilliant move, as Hotel is on track for the biggest September opening in history, close to $40M, not to mention Sony’s biggest animation hit ever.  And just to add whipped […]

  Nearly identical opening numbers for 3 new movies mean different things. OPENINGS:  Thanks to its older audience, TROUBLE WITH THE CURVE (Warners) may end up winning the weekend, and certainly having the highest overall gross of this weekend’s openings, even though with $4.2M, it was third place on Friday.  However, this is still a […]

OPENINGS:  Both RESIDENT EVIL:  RETRIBUTION (Screen Gems/Sony) and FINDING NEMO 3D (Pixar/Disney) are softer than expected.  Evil is likely to have a $21M weekend, which would be the lowest opening in the series since the 2002 original, while Nemo’s probable $17M will be far below The Lion King 3D‘s $30.2M and barely even with Beauty […]

  OPENINGS:  THE POSSESSION (Lionsgate) will be a convincing winner over the holiday weekend, based on a Friday that more than doubled the gross of the #2 movie.  Its $6.1M was also 2/3 better than last year’s Labor Day Friday #1, The Help (which was in its 4th week of release at that point).  Possession could […]

  OPENINGS:  The magic weekend number for THE BOURNE LEGACY (Universal) is probably $40M, now that Friday has come in a bit lower than preliminary estimates suggested at $14M.  Unless business collapses on Saturday, expect the Sunday estimate to begin with a “4,” although in fact the final weekend figure (released on Monday) could be […]

  In terms of percentage, THE DARK KNIGHT RISES (Warners) should have about the same Weekend 3 drop that The Dark Knight did, but since it’s already below Dark Knight, the actual weekend number will be around 15% lower ($36M compared to $42M).  It’s now clear that Rises will–despite being a blockbuster hit to the […]