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BEHIND THE FRIDAY BOXOFFICE – 12/14/12

Posted December 15, 2012 by Mitch Salem

  OPENINGS:  This weekend consists of THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM) and then everything else.  Hobbit set a December opening day record with $37.5M, and it will set the opening weekend record for the month (currently held by I Am Legend with $77.2M), but it’s worth noting that its number isn’t very much higher […]

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BEHIND THE FRIDAY BOXOFFICE – 12/7/12

Posted December 8, 2012 by Mitch Salem

  OPENINGS:  PLAYING FOR KEEPS (FilmDistrict) cratered as expected, in 6th place on its opening day with a sad $2.1M start.  It’s on its way to a $6M weekend and perhaps $15M in total, which won’t even pay off its marketing costs. HOLDOVERS:  With essentially nothing new at the multiplexes, the longrunning hits mostly held […]

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BEHIND THE FRIDAY BOXOFFICE – 11/30/12

Posted December 1, 2012 by Mitch Salem

  The bloodshed in this weekend’s new arrivals extended to the movies themselves. OPENINGS:  KILLING THEM SOFTLY (Weinstein), with a $2.5M Friday, may become Brad Pitt’s lowest opening live-action wide release ever at around $7M, and it won’t be helped going forward by a shockingly bad exit poll grade of F from opening night audiences.  This […]

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BEHIND THE FRIDAY BOXOFFICE – 11/23/12

Posted November 24, 2012 by Mitch Salem

  Franchises and a former President may carry the weekend to record heights, but the newcomers stumbled. OPENINGS:  RISE OF THE GUARDIANS (DreamWorks Animation/Paramount) has the advantage of no new animated competition through the entire holiday season (Disney/Pixar is re-releasing a 3D conversion of Monsters Inc in mid-December), and it’s going to need that long […]

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BEHIND THE FRIDAY BOXOFFICE – 11/16/12

Posted November 17, 2012 by Mitch Salem

  OPENINGS:  Was it the cash grab of splitting the final novel into 2 movies?  The tabloid antics of its stars?  In any case, “close but no cigar” seems to be the result for THE TWILIGHT SAGA:  BREAKING DAWN PART 2 (Summit/Lionsgate).  Its $71.2M opening day (including Thursday 10PM and midnight screenings) is $400K below […]

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BEHIND THE FRIDAY BOXOFFICE – 11/9/12

Posted November 10, 2012 by Mitch Salem

  Bond is Boxoffice.  Big boxoffice. OPENINGS:  SKYFALL (Sony/MGM) and its $30.8M opening day (that doesn’t include $2.2M from Thursday’s IMAX-only “previews”) was about 12% ahead of the first day for Quantum of Solace in 2008.  But that spread should get wider over the weekend, as mediocre word-of-mouth gave Solace only a 2.5x multiplier for […]

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BEHIND THE FRIDAY BOXOFFICE – 11/2/12

Posted November 3, 2012 by Mitch Salem

  OPENINGS:  WRECK IT FALPH (Disney) is proving itself to be a canny mix of kid-friendly action with a video game millieu that can appeal to adults.  It’s Walt Disney Animation’s most Pixar-ish production to date (although the divisions are separate within Disney, John Lasseter supervises both), and headed for a $50M+ opening.  What Ralph […]

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SHOWBUZZDAILY BEHIND THE FRIDAY BOXOFFICE – 10/26/12

Posted October 27, 2012 by Mitch Salem

  Ugliness abounds, unless your title is Argo. OPENINGS:  CLOUD ATLAS (Warners) will be the tallest tree in the weekend’s bonzai forest, but that’s small comfort for a movie that cost $100M (plus heavy marketing) and probably won’t make much more than $10M for the weekend, based on its $3.5M Friday.  This, sadly, is why […]

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