OPENINGS: This weekend consists of THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM) and then everything else. Hobbit set a December opening day record with $37.5M, and it will set the opening weekend record for the month (currently held by I Am Legend with $77.2M), but it’s worth noting that its number isn’t very much higher […]
OPENINGS: PLAYING FOR KEEPS (FilmDistrict) cratered as expected, in 6th place on its opening day with a sad $2.1M start. It’s on its way to a $6M weekend and perhaps $15M in total, which won’t even pay off its marketing costs. HOLDOVERS: With essentially nothing new at the multiplexes, the longrunning hits mostly held […]
The bloodshed in this weekend’s new arrivals extended to the movies themselves. OPENINGS: KILLING THEM SOFTLY (Weinstein), with a $2.5M Friday, may become Brad Pitt’s lowest opening live-action wide release ever at around $7M, and it won’t be helped going forward by a shockingly bad exit poll grade of F from opening night audiences. This […]
Franchises and a former President may carry the weekend to record heights, but the newcomers stumbled. OPENINGS: RISE OF THE GUARDIANS (DreamWorks Animation/Paramount) has the advantage of no new animated competition through the entire holiday season (Disney/Pixar is re-releasing a 3D conversion of Monsters Inc in mid-December), and it’s going to need that long […]
OPENINGS: Was it the cash grab of splitting the final novel into 2 movies? The tabloid antics of its stars? In any case, “close but no cigar” seems to be the result for THE TWILIGHT SAGA: BREAKING DAWN PART 2 (Summit/Lionsgate). Its $71.2M opening day (including Thursday 10PM and midnight screenings) is $400K below […]
Bond is Boxoffice. Big boxoffice. OPENINGS: SKYFALL (Sony/MGM) and its $30.8M opening day (that doesn’t include $2.2M from Thursday’s IMAX-only “previews”) was about 12% ahead of the first day for Quantum of Solace in 2008. But that spread should get wider over the weekend, as mediocre word-of-mouth gave Solace only a 2.5x multiplier for […]
OPENINGS: WRECK IT FALPH (Disney) is proving itself to be a canny mix of kid-friendly action with a video game millieu that can appeal to adults. It’s Walt Disney Animation’s most Pixar-ish production to date (although the divisions are separate within Disney, John Lasseter supervises both), and headed for a $50M+ opening. What Ralph […]
Ugliness abounds, unless your title is Argo. OPENINGS: CLOUD ATLAS (Warners) will be the tallest tree in the weekend’s bonzai forest, but that’s small comfort for a movie that cost $100M (plus heavy marketing) and probably won’t make much more than $10M for the weekend, based on its $3.5M Friday. This, sadly, is why […]