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EARLY FRIDAY BOX OFFICE: “Aquaman” Swims Long-Distance, “Mary Poppins” Up, “Vice,” “Holmes & Watson” Soft

Posted December 29, 2018 by Mitch Salem

  The holiday box office has turned out to be AQUAMAN (DC/Warners), and then everything else.  Preliminary numbers at Deadline have its 3rd Friday at $16.8M, up 15% from Thursday and down 40% from last Friday, for a likely $51M weekend, and $215M by New Year’s Day.  Comparisons to other DC releases at the same […]

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Behind the Friday Box Office – 11/21/14

Posted November 22, 2014 by Mitch Salem

  OPENINGS:  Congratulations and condolences to THE HUNGER GAMES:  MOCKINGJAY PART 1 (Lionsgate), which had the biggest day of any movie this year–yet at $55M (slightly higher than Friday afternoon estimates had projected) was a surprising disappointment.  That number was well behind the $67.3M for the first Hunger Games and the $71M for Catching Fire, a […]

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THE BIJOU: Boxofffice Smurfnotes – 7/29/11

Posted July 30, 2011 by Mitch Salem

> There’s no way to slice or dice the numbers for COWBOYS AND ALIENS and make them any less sad.  The picture cost at least $165M (that’s the amount Universal will admit to), plus another $150M or so for worldwide marketing, and as Mitch Metcalf notes, it’s now on track to gross less than $100M […]

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BEHIND THE FRIDAY BOX OFFICE – 6/28/13

Posted June 29, 2013 by Mitch Salem

  OPENINGS:  Almost all the “early Friday” numbers turned out to be overly optimistic, but THE HEAT (20th) is still having a great opening, with a $13.6M first day that should put it in the neighborhood of a $37M weekend.  That puts it ahead of Melissa McCarthy’s $34.6M opening with Identity Thief, and remarkably enough, […]

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BEHIND THE FRIDAY BOXOFFICE – 1/11/13

Posted January 12, 2013 by Mitch Salem

  OPENINGS:  ZERO DARK THIRTY (Sony) expanded to coincide with its Oscar nominations, and the strategy worked as planned, with the acclaimed (and, in some circles, attacked) drama easily carrying Friday with $9M, on its way to $25-27M for the weekend. It’s a massive embarrassment for GANGSTER SQUAD (Warners) that it was beaten by the […]

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BEHIND THE FRIDAY BOX OFFICE – 9/27/13

Posted September 28, 2013 by Mitch Salem

  OPENINGS:  CLOUDY WITH A CHANCE OF MEATBALLS 2 (Sony) had an even softer Friday than the early numbers claimed with $9.3M.  That’s barely ahead of the first Cloudy‘s $8.1M, and sequels tend to be more frontloaded than originals, which means the $35M weekend estimates being thrown around this morning, which assume exactly the same […]

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Behind the Friday Box Office – 6/13/14

Posted June 14, 2014 by Mitch Salem

  OPENINGS:  22 JUMP STREET (Sony/Columbia) went even higher on Friday than early estimates had it, reaching $25M.  Even if it’s front-loaded as a young-skewing sequel, a $60M weekend is all but guaranteed, which would be 65% higher than the $36.3M opening weekend for 21 Jump Street, and if strong word of mouth kicks in, […]

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EARLY FRIDAY BOX OFFICE: “Bohemian Rhapsody” Rocks, “Nutcracker” & “Nobody’s Fool” Sag

Posted November 3, 2018 by Mitch Salem

  Following on the heels of La La Land and A Star Is Born, BOHEMIAN RHAPSODY (Regency/20th) is underscoring the vitality of the adult-oriented musical genre.  According to preliminary numbers at Deadline, it had a $19.2M Friday (including $3.9M from Thursday night), and although some Queen-fan frontloading is possible, it could have a $52M weekend, […]

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