An ugly day, even by Super Bowl Weekend standards. OPENINGS:  WARM BODIES (Summit/Lionsgate) proved to be decent counterprogramming by aiming at a young woman audience, and with a $7.6M Friday, should be on its way to a $18-20M weekend, and perhaps $50M before it’s done.  No such luck for BULLET TO THE HEAD (Warners), […]

  None of the weekend’s openings were expected to come near last week’s blockbuster opening, and none will.  The target Christian audience is turning out for RISEN (Affirm/Columbia/Sony), with preliminary numbers at Deadline putting it at $4.25M for Friday.  Given its demographics, Risen should hold well through the weekend, particularly on Sunday, which could give […]

  Nearly identical opening numbers for 3 new movies mean different things. OPENINGS:  Thanks to its older audience, TROUBLE WITH THE CURVE (Warners) may end up winning the weekend, and certainly having the highest overall gross of this weekend’s openings, even though with $4.2M, it was third place on Friday.  However, this is still a […]

  On what’s shaping up to be a very good weekend for Hollywood, the two leaders showcase different kinds of hits. OPENINGS:  ANNABELLE (New Line/Warners) took Friday with $15.5M ($2.1M from Thursday night), which is a terrific number for a movie that reportedly cost $6.5M to produce, even though the usual swollen Warners marketing campaign […]

> A surprisingly strong start for 2 low-budget arrivals, although the upside is limited by tomorrow’s Super Bowl. OPENINGS:  CHRONICLE (20th) had a slight $350K edge over THE WOMAN IN BLACK (CBS Films) on Friday, and both are in frontloaded genres, appealing to young men and young women, respectively.  Young men are more likely to […]

> BREAKING DAWN PART 1:  Christmas comes but once a year, and for Summit that day is the 24 hours after a Twilight movie opens.  (A little credit to the studio, too, for not fudging the numbers, which would have been easy enough to do since they’re so close, in order to claim a franchise […]

  Mitch Metcalf has a great analysis of the continuing strength of THE HUNGER GAMES: CATCHING FIRE (Lionsgate) after its $31.3M Friday in his box office post today–highly recommended.  Catching Fire should set a slew of milestones tomorrow, including the best 3-day and 5-day Thanksgiving weekends ever, and very possibly the #2 second weekend of all […]

  Franchises and a former President may carry the weekend to record heights, but the newcomers stumbled. OPENINGS:  RISE OF THE GUARDIANS (DreamWorks Animation/Paramount) has the advantage of no new animated competition through the entire holiday season (Disney/Pixar is re-releasing a 3D conversion of Monsters Inc in mid-December), and it’s going to need that long […]