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BEHIND THE FRIDAY BOX OFFICE – 10/4/13

Posted October 5, 2013 by Mitch Salem

  OPENINGS:  With a $17.5M Friday that should get it close to $50M for the weekend, GRAVITY (Warners) is the first of the year’s Oscar hopefuls to get both rapturous reviews (98% on Rotten Tomatoes) and strong audience support.  That doesn’t guarantee awards in February–the Academy often resists science-fiction and fantasy when it’s time to […]

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BEHIND THE FRIDAY BOXOFFICE – 1/18/13

Posted January 19, 2013 by Mitch Salem

  The Martin Luther King Day holiday tends to be a day off more for schoolchildren than for adult employees, meaning that at the boxoffice, it benefits family movies–of which there’s a distinct shortage right now.  For adult-oriented films, the Friday gross is often around 25-30% of the 4-day weekend total (with new openings at […]

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EARLY FRIDAY BOX OFFICE: “Beauty” Still The Beast, “Power Rangers” Solid, “Life” Weak, “Chips” DOA

Posted March 25, 2017 by Mitch Salem

  Despite a trio of new entries as competition, BEAUTY & THE BEAST (Disney) wasn’t expected to have any trouble staying in control of its 2d weekend, and it didn’t.  Preliminary numbers at Deadline have Friday at $21.2M, down 67% from opening day last week.  That’s only an OK hold, compared to the drops of […]

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EARLY FRIDAY BOX OFFICE: “Rogue One” & “Sing” On Top Again, “La La Land” To Become 2016’s #1 Indie

Posted December 31, 2016 by Mitch Salem

  There were no new openings for New Year’s weekend, and not much in the way of surprises among the returning titles.  ROGUE ONE (Lucasfilm/Disney) continued its ride through the holidays with $18.1M on Friday according to preliminary numbers at Deadline.  That’s up about 8% from Thursday, and business should go down on New Year’s […]

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EARLY FRIDAY BOX OFFICE: “Avengers: Infinity War” Aims For A Record Start

Posted April 28, 2018 by Mitch Salem

  AVENGERS: INFINITY WAR (Marvel/Disney) exists on that rarefied box office plane where even a reported $450M in production/marketing costs can be waved off in comparison to the certain returns to come.  Deadline is reporting its opening day at $104M ($39M from Thursday night), which would be just slightly the #3 opening day in US […]

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EARLY FRIDAY BOX OFFICE: “Suicide Squad” Starts Huge, But Will It Hold Or Flame Out?

Posted August 6, 2016 by Mitch Salem

  SUICIDE SQUAD (RatPac/DC/Warners) was expected to explode past all August box office records, and so far, that’s what it’s doing.  According to preliminary numbers at Deadline, opening day was as high as $65M (including $20.5M from Thursday night), obliterating the $37.8M for Guardians of the Galaxy, and the weekend will gallop beyond Guardians‘s $94.3M, […]

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Behind the Friday Box Office – 6/13/14

Posted June 14, 2014 by Mitch Salem

  OPENINGS:  22 JUMP STREET (Sony/Columbia) went even higher on Friday than early estimates had it, reaching $25M.  Even if it’s front-loaded as a young-skewing sequel, a $60M weekend is all but guaranteed, which would be 65% higher than the $36.3M opening weekend for 21 Jump Street, and if strong word of mouth kicks in, […]

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EARLY FRIDAY BOX OFFICE: “Jumanji” Tops “Insidious,” Heavy Drop For “Last Jedi,” “Molly’s Game” & “Darkest Hour” Expand

Posted January 6, 2018 by Mitch Salem

  2018, as is often the case, is kicking off at the box office, with low-budget horror, and according to preliminary numbers at Deadline, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) easily took Friday with $12.5M (including $2M from Thursday night).  That’s a very solid number, not up to the $16.8M for January 2012’s The Devil Inside, […]

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