OPENINGS:  THE EQUALIZER (Columbia/Sony) was just a tad below the opening day for Denzel Washington’s Safe House, $12.6M vs. $13.6M.  That suggests a $36-37M weekend, which would be the 3rd highest of his career, behind only Safe House and American Gangster.  More impressively, it continues a remarkable record in which every movie he’s made […]

  Eventually, every franchise runs out of steam.  (Although they sometimes pick it up again, like Bond James Bond.) OPENINGS:  PARANORMAL ACTIVITY 4 (Par) is off to a worse start than the last two in the series (the original Paranormal followed a different release pattern and didn’t go wide until its 5th week in theatres).  […]

  HAPPY DEATH DAY (Blumhouse/Universal) continued a remarkable year for Blumhouse, following the giant successes of Split and Get Out.  Deadline has its Friday at a preliminary $11.3M (including $1M from Thursday night), and its 68% Rotten Tomatoes score is comparable to Split‘s 74%.  That film had a 2.7x weekend multiple, and even if Happy […]

  The continents drift, and so does the boxoffice. OPENINGS:  ICE AGE:  CONTINENTAL DRIFT (20th), at $16.5M, was 25% below the opening for Ice Age 2, and lower than the first Friday of Ice Age 3 (which opened on a Wednesday), but the franchise gets the overwhelming bulk of its revenue from overseas–something like 70%–so unless […]

  Well, bah humbug. OPENINGS:  Start the spin machine:  THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) has opened with $31.1M, $6M below the start for last year’s An Unexpected Journey.  That’s more than a 15% drop, and if it continued throughout the weekend, Smaug could end up with a total around $70M.  However, the bulk […]

    Audiences sank Universal’s Battleship. OPENINGS:  There’s no way to spin the arrival of BATTLESHIP (Universal)  as anything other than a horribly expensive flop.  Its $9M opening day is even less than the infamous John Carter‘s $9.8M, and it may not have the 3x weekend multiple that got Carter to a $30M weekend.  Battleship […]

  OPENINGS:  The production budget for 2 GUNS (Universal) was funded by producers Emmett/Furla and Foresight Entertainment, with Universal just on the hook for marketing and distribution.  In addition, the overseas distribution is being handled by other studios.  All of this limits Universal’s risk and also its upside, and since the movie had a $10M […]

  OPENINGS:  THE POSSESSION (Lionsgate) will be a convincing winner over the holiday weekend, based on a Friday that more than doubled the gross of the #2 movie.  Its $6.1M was also 2/3 better than last year’s Labor Day Friday #1, The Help (which was in its 4th week of release at that point).  Possession could […]