Articles

EARLY FRIDAY BOX OFFICE: “Split” On Top, Shyamalan’s Return Beats “XXX” and Xander Cage

Posted January 21, 2017 by Mitch Salem

  After years in the wilderness, M. Night Shyamalan returned to profitability with last year’s The Visit, and based on preliminary numbers at Deadline, SPLIT (Blumhouse/Universal) will build on that success.  Opening day was $13.5M (including $2M from Thursday night), far ahead of Visit‘s $9.2M, and the weekend could be as high as $35M, a […]

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EARLY FRIDAY BOX OFFICE: “Suicide Squad” Starts Huge, But Will It Hold Or Flame Out?

Posted August 6, 2016 by Mitch Salem

  SUICIDE SQUAD (RatPac/DC/Warners) was expected to explode past all August box office records, and so far, that’s what it’s doing.  According to preliminary numbers at Deadline, opening day was as high as $65M (including $20.5M from Thursday night), obliterating the $37.8M for Guardians of the Galaxy, and the weekend will gallop beyond Guardians‘s $94.3M, […]

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Behind the Friday Box Office: 3/28/14

Posted March 29, 2014 by Mitch Salem

  OPENINGS:  NOAH (Paramount/Regency) got the start it wanted and needed with $15.2M on Friday ($1.6M of that from Thursday night), which–unless word of mouth sinks the ark–should mean a $40M weekend.  The darkly revisionist biblical spectacle also has $28.3M overseas, where it’s still in just 21 markets, so for now it’s on track to […]

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EARLY FRIDAY BOX OFFICE: “The Grinch” Steals Weekend, “Overlord” & “Spider’s Web” Slow

Posted November 10, 2018 by Mitch Salem

  After last weekend’s misfired The Nutcracker and the Four Realms, THE GRINCH (Illumination/Universal) is kicking off the family holiday movie season in a bigger way.  Early numbers at Deadline have opening day at $18.3M (including $2.2M from Thursday night), which should mean a $64M weekend, plus more on Monday, since many schools are closed […]

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EARLY FRIDAY BOX OFFICE: “Avengers: Infinity War” Still Huge, “Overboard” OK, “Tully” & “Bad Samaritan” Weak

Posted May 5, 2018 by Mitch Salem

  AVENGERS: INFINITY WAR (Marvel/Disney), with little in the way of challenge from the other studios, is flying to an easy victory in its 2nd weekend.  According to preliminary numbers at Deadline, Infinity War fell 72% from last Friday to $30.3M, a worse drop than the parallel days for The Avengers (-64%) and Black Panther […]

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EARLY FRIDAY BOX OFFICE: “50 Shades Freed” Solid, “Peter Rabbit” OK, “15:17 To Paris” Slow

Posted February 10, 2018 by Mitch Salem

  Although still down steeply from Fifty Shades of Grey, FIFTY SHADES FREED (Perfect World/Universal) is opening on par with the initial sequel Fifty Shades Darker.  According to preliminary numbers at Deadline, Freed earned $18.4M on its first day (including $5.6M from Thursday night), down 14% from Darker, which could translate into a $40M weekend, […]

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Behind the Friday Box Office – 1/10/14

Posted January 11, 2014 by Mitch Salem

  OPENINGS:  The only question for LONE SURVIVOR (Universal) to ponder as all concerned count their entirely unexpected riches this weekend (a $14.4M Friday and a weekend that could hit $40M) is whether they miscalculated by waiting to go wide until after polls were closed for the Oscar nominations.  Survivor is very much on the […]

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Behind the Friday Box Office – 10/10/14

Posted October 11, 2014 by Mitch Salem

  Once again, Gone Girl was vanquished for a day by a horror movie, but will almost certainly rebound to take the weekend. OPENINGS:  DRACULA UNTOLD (Legendary/Universal) gets the partnership between Universal and its new co-producer/financier Legendary (which for years was parked at Warners) off to a solid start.  Dracula‘s Friday results were underreported in […]

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