OPENINGS: The $37M Friday for CAPTAIN AMERICA: THE WINTER SOLDIER (Disney) was the highest ever in the month of April, ahead of Fast Five‘s $34.4M. Fast Five fell 13% on Saturday to hit a $86.2M weekend, and Winter Soldier will hope to beat that. Depending on word of mouth, it could get as high […]
> PARANORMAL ACTIVITY 3 continues Paramount’s license to print money–it’ll soon be in profit even with worldwide marketing costs calculated in. Yesterday will probably prove to be by far the biggest day of its front-loaded run, but at those prices, who cares? Sometimes it’s not about the marketing–it’s about the movie. It would be difficult, […]
How much more humiliating can things get for Warners? On Friday, according to preliminary numbers at Deadline, THE BOSS (Universal), which isn’t even a high-performing Melissa McCarthy vehicle, beat up both the studio’s superheroes with about $7.5M. The Boss will likely have trouble sustaining itself over the weekend, but at about $20M+, it will […]
> You’re frontloaded! No, you’re frontloaded! OPENINGS: The movie audience has 3 main components–men, women, kids–and a weekend that offers a strong title for each one has a good chance of being successful. The relatively low-budget THE VOW (Screen Gems/Sony) got off to a great start (too bad it’s not a great movie), with $15.4M […]
A weekend of sequels is dancing to the beat of MAMMA MIA! HERE WE GO AGAIN (Perfect World/Universal), which had a $15.1M opening day according to preliminary numbers at Deadline. That’s up an impressive 53% from the first day of the original Mamma Mia, although some of the gap is due to the fact […]
There’s usually a box office hangover after a holiday weekend opening, but the Friday-to-Friday drop for SOLO (Lucasfilm/Disney) was particularly sour, down 77% to $8M in preliminary numbers at Deadline, compared to the 73% for last year’s Pirates of the Caribbean V, and 74% for X-Men: Days of Future Past. In fact, it was […]
The negligible horror cheapie INCARNATE (High Top/Blumhouse/Universal) is the only new wide opening of the post-Thanksgiving weekend, and with just $800K on Friday according to preliminary numbers at Deadline and a weekend that may not break $2M, even the ultra-low budget Blumhouse division may not be able to find any shred of profit from […]
No authoritative boxoffice figures will be available until Sunday or Monday, as the studios would prefer that they not be associated with financial issues this weekend. Although–properly–the focus of the stories on the senseless tragedy in Colorado has been on the madman who committed the actions, the studios are in a somewhat precarious position […]