Franchises have been dropping like flies this year, but one brand name that still works is Marvel.  Its latest extravaganza DOCTOR STRANGE (Marvel/Disney) had an opening day of at least $32M according to preliminary numbers at Deadline (including $9.4M from Thursday night), which should give it a $80M+ weekend.  As the kick-off to a […]

  After several painful weekends burdened by one high-profile flop after another, Hollywood was bailed out by two of its most venerable franchises. SPECTRE (MGM/Columbia/Sony) will be, based on preliminary numbers at Deadline, the 2d biggest opener of the Bond series.  Its $28.1M first day (which includes $5.25M from Thursday night) puts it behind only […]

  There may be a pair of tight races at the box office this weekend.  Based on preliminary numbers at Deadline, VENOM (Tencent/Columbia/Sony) has the early lead with $9.5M on Friday, down 71% from last week’s opening day.  That’s much worse than the 54% Friday-to-Friday drop for Doctor Strange and the 57% for Justice League, […]

> Yep, that happened. OPENINGS:  THE HUNGER GAMES (Lionsgate/Summit) was as massive as predicted, with a $68.3M opening day that was the 5th largest in movie history, behind only the final Harry Potter and the last 3 Twilights, and slightly ahead of The Dark Knight.  The question, of course, is what happens today.  The Friday […]

  After two weeks of sloth, Hollywood started rolling out its pre-holiday product.  The weekend’s easy winner will be SPIDER-MAN: INTO THE SPIDER-VERSE (Sony Animation/Columbia/Sony), which had a $12.6M Friday according to preliminary numbers at Deadline, including $3.5M from Thursday night.  That should give it a $35M+ weekend.  Projections after that are tough, because there […]

> TRANSFORMERS:  DARK OF THE MOON becomes the latest franchise movie to fall short in the US compared to prior chapters of the series, despite an increased 3D ticket price.  (Like others, most notably Pirates 4, it may well make up the shortfall overseas.)  That doesn’t make a US gross of $350M anything to complain […]

  OPENINGS:  As YA franchises go, the $11.3M opening day for THE MAZE RUNNER (20th) was ahead of the $9.6M for the first Percy Jackson, which ended up with a $31.2M weekend.  Maze is being pitched more to teens than to families, so it may not have quite as strong a weekend multiple as Percy, […]

  DESPICABLE ME 3 (Illumination/Universal) will have no trouble holding the lead at the box office over the 5-day July 4th weekend.  Preliminary numbers at Deadline have opening day at $28.6M (including $4.1M from Thursday night), which could give it $85M by Sunday and $125M by Tuesday.  That’s still on the low side for the […]