DAWN OF THE PLANET OF THE APES (20th) had a good but not overwhelming Thursday night showing with $4.1M.  That’s more than triple the $1.25M for 2011″s Rise of the Planet of the Apes, but it’s far from the level for this summer’s tentpole blockbusters, which ranged from $8.1M for X-Men: Days of Future […]

  DON’T BREATHE (Screen Gems/Sony) is the 2d horror movie of the late summer, after Lights Out, to benefit from an effectively marketed premise (monsters in the dark and the quiet) and strong reviews.  According to preliminary numbers at Deadline, Breathe is starting even faster than Lights, with a $10.2M opening day (including $1.9M from […]

  With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of financial success by Sunday.  The question is how the given installment ranks in terms of similar mega-competition and expectations.  Preliminary numbers at […]

  STAR WARS: THE LAST JEDI (Lucasfilm/Disney) was expected to be gigantic, but not quite as huge as 2015’s The Force Awakens, which benefited from a decade of pent-up expectations.  That’s exactly where it’s heading, as preliminary numbers at Deadline have Friday at $100.4M, of which $45M is from Thursday night.  That opening day is […]

  There may be a pair of tight races at the box office this weekend.  Based on preliminary numbers at Deadline, VENOM (Tencent/Columbia/Sony) has the early lead with $9.5M on Friday, down 71% from last week’s opening day.  That’s much worse than the 54% Friday-to-Friday drop for Doctor Strange and the 57% for Justice League, […]

  Early numbers for the opening day of ANCHORMAN 2: THE LEGEND CONTINUES (Paramount) give it $8.1M (including $2.3M from Tuesday night shows).  It continues to run ahead of Wednesday openers This Is The End ($7.8M) and We’re The Millers ($6.8M), and is hoping to have a bigger weekend multiple than those two, since midweek […]

  MINIONS (Illumination/Universal) was expected to enfold the weekend box office in its little yellow fingers, and so it is.  Preliminary numbers at Deadline give it a $45M opening day, which appears to be the largest opening in the history of movie animation (the asterisk is because we now consider “Friday” to include Thursday night, […]

  The failure of ALLEGIANT (Summit/Lionsgate) puts its studio in an unusually awkward position.  Even though Lionsgate may be able to put the 3rd Divergent movie on its books as a profit (most of the international rights were pre-sold, providing revenues that can off-set the oncoming US losses), the economics are going to get much […]