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EARLY FRIDAY BOX OFFICE: “Independence Day” Doesn’t Surge, “Shallows” Deeper Than Expected

Posted June 25, 2016 by Mitch Salem

  The underperforming spectacle of the week is INDEPENDENCE DAY: RESURGENCE (20th), which found out that not all that many people cared to see a sequel to a two-decade old hit without its original star.  According to preliminary numbers at Deadline, opening day was $17.5M (including $4M from Thursday evening), 33% below the already not-great […]

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EARLY FRIDAY BOX OFFICE: “Get Out” Slams Door on “LEGO Batman,” “Rock Dog” & “Collide”

Posted February 25, 2017 by Mitch Salem

  GET OUT (Blumhouse/Universal) is the latest hit from the prolific low-budget horror production company that still has Split in the market, off to a fast start according to preliminary numbers at Deadline with $10.5M on Friday (including $1.8M from Thursday night).  Unlike most titles in the genre, Get Out also boasts terrific reviews (an […]

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EARLY FRIDAY BOX OFFICE: “Boo 2″” Tops Weak “Geostorm,” “Only The Brave” & “Snowman”

Posted October 21, 2017 by Mitch Salem

  It’s a busy but not particularly big weekend at the multiplex.  The weekend’s winner will be BOO 2! A MADEA HALLOWEEN (Lionsgate), which did a fairly good job of holding the audience for last year’s original Boo.  Deadline reports a preliminary $7.5M opening day, down 21% from Boo‘s start.  If that percentage holds, the […]

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EARLY FRIDAY BOX OFFICE: “Aladdin” Grants Disney’s Wish, “Brightburn” & “Booksmart” Slow

Posted May 25, 2019 by Mitch Salem

  ALADDIN (Disney) marked a rebound from the opening day of Dumbo, with preliminary numbers at Deadline projecting $30.8M on Friday (including $7M from Thursday afternoon/evening), compared to $15.3M for Dumbo.  The Memorial Day holiday will provide an extra boost, so the 3-day weekend should be around $86M, with $106M by Monday.  Aladdin wasn’t cheap, […]

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“The Hunger Games” Box Office Track

Posted November 20, 2014 by Mitch Salem

  We’re just a few hours away from the launch of THE HUNGER GAMES: MOCKINGJAY PART I (Lionsgate) in over 4000 US theatres, not to mention 85 overseas territories (basically worldwide, with the exceptions of China–where the opening was originally scheduled for this week but abruptly pushed to 2015–Japan and India).  There’s very little question […]

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EARLY FRIDAY BOX OFFICE: “Halloween” Slashes “Hunter Killer,” “Mid90s”

Posted October 27, 2018 by Mitch Salem

  The major studios didn’t try to seriously challenge HALLOWEEN (Blumhouse/Miramax/Universal) on its titular weekend, and despite a 69% Friday-to-Friday drop to $10.3M according to preliminary numbers at Deadline, it will easily win its 2nd weekend with around $33M.  At this rate, it could top $175M in the US, which would put it neck-and-neck with […]

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UPDATED: CHRISTMAS DAY BOX OFFICE: “Wolf” Slips To 2d Place

Posted December 26, 2013 by Mitch Salem

  DEC. 26 UPDATE:  A mere adjustment to overaggressive estimation or an early sign, in this instant word-of-internet age, that audiences aren’t having a good time?  The major change from last night’s early numbers is that THE WOLF OF WALL STREET slipped to $9.2M, falling behind THE HOBBIT: THE DESOLATION OF SMAUG for 2d place […]

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EARLY FRIDAY BOX OFFICE: “Pixels” A Moderate Gamer, “Paper Towns” and “Southpaw” Soft

Posted July 25, 2015 by Mitch Salem

  PIXELS (Columbia/Sony) was marketed on its high concept rather than as an Adam Sandler star vehicle, perhaps reflecting not just Sandler’s dwindling value, but the shuttering of his long-term acting relationship with the studio as he moves to Netflix.  The result was better than some of Sandler’s recent flops, but far from exciting:  according […]

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