Hollywood’s underwhelming summer box office continues this weekend, with preliminary numbers at Deadline and elsewhere indicating that all three of the newcomers are likely to perform below expectations. The bleakest news of the weekend, though, may be about its #1 ticket seller.  Despite some of the year’s best reviews, and seemingly everything needed for […]

A brief update this week.  Team Salem had the biggest week, up $81 million to $371 million through Sunday for the slate. A full week of Brave was the main driver for the gain.  The first Monday-Thursday period combined with the second weekend of Brave totaled $65 million, exactly matching the opening weekend number — a very good […]

Weekend #4 of 2016 is looking like $118 million for the top 12 films this weekend (see comparisons below). Dirty Grandpa from Lionsgate should open with $12.0 million Friday-Sunday. The film is on track for around $31 million domestic in its run. Overseas the film could bring in $18 million, giving it a worldwide box office target of $49 million. […]

The Past Week: Total Box Office Volume All films in wide release playing between October 8 and October 14 grossed a decent $167 million, up 7% from the four-year average for the week and up 44% from the same week last year.    The past six weeks remain 1% above the four-year average box office […]

>This weekend is looking even weaker than expected.  The top 12 films should total only $73 million, down 7% from the same weekend last year. Twilight Saga: Breaking Dawn Part 1 remains in the top spot, a little better than forecast ($16.5 weekend versus a $14.8 million forecast).  The Muppets while drop a very bad […]

  OPENINGS:  Following several months of strong showings from the horror genre, PREY FOR THE DEVIL (Lionsgate) arrived at $7M to mop up the Halloween weekend remainder.  That was around the expected result, and considering that Prey was a low-budget effort with little national marketing, it might be enough to set a pace for minimal […]

  OPENINGS:  Here’s a telling stat for TOMORROWLAND (Disney):  although the movie was aimed squarely at a family audience, only 30% of the people who showed up were in that demo.  Instead, 60% of the audience was over 25, meaning the older George Clooney fans.  That suggests that Disney marketing wasn’t able to get the […]

> In a battle of two comedies this weekend, Arthur (Warner Bros) and Your Highness (Universal) should split the comedy audience, with Arthur having a slight edge (despite horrific reviews on rottentomatoes — I guess most critics share my disbelief that Russell Brand is opening a movie).  Read Mitch Salem’s review of Arthur to see what he thinks. […]