This was the weekend that the COVID-19 crisis hit the box office in earnest, and while that fact pales in importance compared to the human cost of the pandemic, it’s going to represent a multi-billion dollar hit that will reverberate through the lives of many throughout the world.  As bad as the numbers below […]

  OPENINGS:  NOBODY (Universal) had a fair start at $6.7M, better than the $4.1M opening for Let Him Go and the $3.1M for The Marksman.  Following the Universal pattern it will hit premium VOD after 2 more weekends, and may hope to reach $20M in US theatres.  Overseas, it launched with $5M. The much bigger […]

  OPENINGS:  Despite being limited to 2 Saturday shows at 803 theaters, the (tape-delayed) live concert movie BTS: PERMISSION TO DANCE (Trafalgar) earned $6.8M at the US box office.  Even with an average $35 ticket price, that’s an impressive achievement, and the international result was even more remarkable at $25.8M.  This was the highest-grossing movie […]

  OPENINGS:  The $9M start for THE MENU (Searchlight/Disney) was below the $10.1M launch of Barbarian–and The Menu cost about $20M more to produce.  Combine that with the fact that The Menu is really more of a very dark satire than a horror movie, and its prospects look questionable.  The film also opened in 36 […]

>Keep your helmets on: the studios are about to drop three more bombs in movie theaters this weekend.  A horror movie, an action flick and an adult comedy are being released, and we expect each to gross not much more than $30 million in their entire domestic theatrical run.  Opening weekends should range between $9-12 […]

  OPENINGS:  The most hyped box office weekend of the year delivered and then some.  BARBIE (Mattel/Warners) burst into theaters with $155M, technically the best of the year (although the $146.4M for Super Mario Bros came after a Wed-Thurs start that had already brought in $58.3M).  Among the many records set by the blockbuster were […]

>The 12th weekend of the year should be a whopper: about $176 million for the top 12 films.  How big is that for the fourth weekend in March?  Enormous, unprecedented: up 62% from last year’s comparable weekend and up 55% from the four-year average for this weekend.  Of course, this weekend is all about The […]

  OPENINGS:  IF (Paramount) was at the low end of projections with $35M, although that was an improvement over where it seemed to be headed after Friday’s $10.4M.  The key was strong family turnout on Saturday, but while IF benefited from being the first major release for that demographic in the 11 weeks since Kung […]