Now 19 full weeks into 2012, year-to-date domestic box office is now running 21% ahead of last year’s pace and now 17% ahead of the comparable period’s average for the last several years.   Marvel’s The Avengers turned in $103.052 million in its second weekend, a mere 0.1% below what Disney estimated Sunday morning and only $1 million away from the ShowBuzzDaily […]

  There wasn’t much shift in position among the top titles at the Saturday box office.  According to preliminary numbers at Deadline, TEENAGE MUTANT NINJA TURTLES (Nickelodeon/Paramount) kept its $1M edge over GUARDIANS OF THE GALAXY (Marvel/Disney), roughly $11M to $10M.  For Turtles, that’s down about 50% from last Saturday, and suggests it will end […]

  Little effort from the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  OPENINGS:  Even in healthy times, Super Bowl weekend isn’t a fertile time for movie openings, the exceptions being counterprogramming like 2008’s Hannah Montana concert movie.  In that vein, this weekend featured the limited release of the animated EARWIG AND THE WITCH (GKids) at 430 theatres, for a $100K total that translated into a $230 […]

  With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of financial success by Sunday.  The question is how the given installment ranks in terms of similar mega-competition and expectations.  Preliminary numbers at […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2019 film slates by studio. BOX OFFICE. Looking at North American box office, 2019 is still -6% below last year’s comparable span and now +1% above this point the past four years ($6.232 billion).  Over the same period, Hollywood films have grossed over $16.6 billion […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2019 film slates by studio. BOX OFFICE. Looking at North American box office, 2019 is still -8% below last year’s comparable span (one point better than two weeks ago) and now -1% below this point the past four years ($5.728 billion).  Over the same period, […]

WORLDWIDE STUDIO SCORECARD.  Updated look at 2016 by studio.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2016 to date is still +4% above last year and now +7% above the average for this point the past four years ($3.158 billion).  Over the same period, Hollywood films have grossed just over $9.0 billion worldwide […]