Updated international box office chart:
The 27th weekend of the year is looking like an excellent $218 million for the top 12 films, up 20-35% from the comparable weekend the last few years. Opening at around 3,900 theaters Wednesday (well above the top 10% theater count for opening weekend wide releases of 3,690 theaters), Despicable Me 2 from Universal should average $20,000 per theater for the three-day weekend […]
Not the disaster we expected, the 25th weekend of 2012 is looking like $158 million for the Top 12 films Friday-Sunday, down 7% from this weekend last year and down 10% from a more normal third weekend in June. Brave is on track to open solidly (about $7 million more than forecast for the weekend), […]
Based on Friday’s and Saturday’s grosses, weekend #5 of 2015 now looks like $87 million for the top 12 films Friday-Sunday, somewhat above the norm for this weekend but not as strong as our optimistic forecast. Opening at 2,893 theaters Friday, Project Almanac from Paramount is on track for an $8.5 million opening three-day weekend (well below […]
JUSTICE LEAGUE (RatPac/DC/Warners) was supposed to be the jewel in the DC crown, the Avengers that would push its megafranchise to the next box office level. That’s what justified spending a reported $450M on production (and then more production) and marketing, making it one of the most expensive movies in history. But tonight it’s […]
OPENINGS: THE PURGE (Universal) will be instantly profitable by the end of its high $30Ms weekend, and while a great deal of that is due to the $3M production budget, a US marketing spend of only $20M (less than half the normal big-studio amount) is a big help. The key: minimal expensive TV advertising. […]
WORLDWIDE STUDIO SCORECARD. Big Hero 6 has pushed Disney into a solid second place, giving it some distance from #3 Warner Brothers. Interstellar has allowed Paramount to pull into 4th place, passing Sony and drawing fairly close to Warner Brothers (with Paramount boasting a much higher hit-to-miss ration than Warner Brothers has). Scroll down for domestic and […]
None of the weekend’s openings were expected to come near last week’s blockbuster opening, and none will. The target Christian audience is turning out for RISEN (Affirm/Columbia/Sony), with preliminary numbers at Deadline putting it at $4.25M for Friday. Given its demographics, Risen should hold well through the weekend, particularly on Sunday, which could give […]