> Variety has some very early Friday numbers.  As of midafternoon, The Lion King is doing well, with numbers that are being extrapolated to $15M+ for the weekend.  The other newcomers are less impressive:  Drive may get to a possible $10M+ weekend (the film has received exceptional reviews totalling 93% on Rotten Tomatoes, so it’ll […]

  The news didn’t get better for any of the weekend’s openings on Saturday, according to early numbers at Deadline–and that’s before the effect, if any, of Sunday’s east coast storms.  ARGO (Warners) beat them all with its 3rd weekend $12.5M, down under 25% from last weekend.  CLOUD ATLAS (Warners) was considerably behind, struggling to […]

  CINDERELLA (Disney) had an enchanted Friday, according to preliminary numbers at Deadline, with $23M (that includes $2.3M from Thursday night), and since its target audience is all about weekend matinees, it should be at $70M and perhaps even $75M by Sunday.  That would be better than the $69.4M opening for Maleficent, which had a […]

  No one expected this weekend’s soft new arrivals to come near last week’s holdovers, and they’re not.  LOVE THE COOPERS (CBS/Lionsgate) is at least creditable, according to preliminary numbers at Deadline, with a $2.7M Friday that should give it $7-8M for the weekend.  Coopers is intended as a long-term play that will hang around […]

  Yesterday we looked at some of the ways that the costs of producing a feature film are higher and more complicated than they might seem.  Today, some additional obstacles that lie between any movie and profitability.   These may be the most important and least-understood part of profitability calculations.  Every entity that distributes a […]

  OPENINGS:  PARANORMAL ACTIVITY: THE MARKED ONES (Paramount), with its $18.2M weekend, made less at 2867 theatres than the first Paranormal made at 760, a little more than 4 years ago.  It was also well below the $29M weekend for the last Paranormal installment in 2012 (which had been the franchise low).  In other words, […]

Based on Friday’s and Saturday’s grosses, weekend #7 of 2015 looks like a terrific $196 million for the top 12 films Friday-Sunday, well above the norms for this weekend and even better than it looked yesterday ($188 million estimate based on Friday’s grosses).   Opening at 3,646 theaters Friday, Fifty Shades of Grey from Focus/ Universal is on […]

  OPENINGS:  There was a barely-wide opening for OUR FRIEND (Gravitas, also on VOD) at 543 theatres with a $250K weekend that translated into a quiet per-theatre average of $460. HOLDOVERS:  THE MARKSMAN (Open Road) dipped 35% in its 2nd weekend to $2M (by comparison,  Liam Neeson’s prior vehicle Honest Thief dropped 43% in Weekend […]