OPENINGS:  Following several months of strong showings from the horror genre, PREY FOR THE DEVIL (Lionsgate) arrived at $7M to mop up the Halloween weekend remainder.  That was around the expected result, and considering that Prey was a low-budget effort with little national marketing, it might be enough to set a pace for minimal […]

  So much for tracking.  Defying all expectations, LONE SURVIVOR (Universal) is romping with what might be called the Duck Dynasty audience that goes underreported in pre-opening surveys, and according to preliminary numbers at Deadline, its Friday may be as high as $14M, which could give it a $35M+ weekend.  Peter Berg’s film only cost […]

Based on Friday’s grosses, weekend #47 of 2014 looks like $194 million for the top 12 films Friday-Sunday, up a small 4% the norm for this weekend ($186 million) but down a significant -11% from the same weekend last year. Opening at 4,151 theaters, The Hunger Games: Mockingjay Part 1 from Lionsgate/Summit grossed $56.5 million late Thursday and […]

  OPENINGS:  The surprise isn’t so much that COCAINE BEAR (Universal) “overdelivered,” but that expectations were so low for a picture that had been the subject of pop culture fascination for months.  The $23.1M weekend seems like a realistic reflection of that fact, and although business is likely to drop quickly now that audiences have […]

> It turned out to be a great boxoffice weekend for movies aimed at adults, led of course by THE HELP.  THE DEBT had an extraordinarily strong Saturday for a new opening (up 40% from Friday), and is riding that to a surprising weekend finish above its more youth-oriented competition–and at considerably fewer theatres.  APOLLO […]

> TRANSFORMERS:  DARK OF THE MOON is reporting (pending actual numbers tomorrow) a 4-day weekend gross of $116.7M, giving it a total of $181.1M since opening Tuesday evening.  That puts it around 10% ahead of the original Transformers and 15% behind Transformers 2.  The original Transformers declined only 47% in its second weekend (the first […]

  After a few mild weeks, INCREDIBLES 2 (Pixar/Disney) has the summer box office back in blockbuster mode.  It’s on pace to easily break Finding Dory‘s $135.1M animation opening record.  According to preliminary numbers at Deadline, Incredibles 2 had a massive $69M Friday (including $18.5M from Thursday night), far better than Dory‘s $54.7M.  If business […]

> The post-Thanksgiving weekend is usually brutal, and this year is no exception. BREAKING DAWN PART 1:  The likely 60% drop from last weekend is as expected for this very front-loaded series.  Right now the film is running $9M below New Moon‘s 2009 total at the same point in its run, but Breaking Dawn 1 […]