July 4, 2011


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Written by: Mitch Salem
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TRANSFORMERS:  DARK OF THE MOON is reporting (pending actual numbers tomorrow) a 4-day weekend gross of $116.7M, giving it a total of $181.1M since opening Tuesday evening.  That puts it around 10% ahead of the original Transformers and 15% behind Transformers 2.  The original Transformers declined only 47% in its second weekend (the first sequel went down 61%), so if the new film is to keep pace, it’ll have to hold up very well over the next week.

LARRY CROWNE and MONTE CARLO continued their sad trajectories, with Larry grossing $15.7M over 4 days and Monte Carlo mustering only $8.8M.

CARS 2 could become the 2nd lowest grossing Pixar title ever (domestically), and the $162M of the lowest, A Bug’s Life, wouldn’t be all that far behind.  BAD TEACHER had a mediocre hold, but it still marks the 3d successful R-rated comedy of the summer, so get ready for a lot more of those.  

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."